You’ve done it. Congrats! Another year of content strategy, creation, promotion, and analysis is over. Now you can sit back and relax, right?
Not exactly. If you haven’t already started planning your content marketing for 2017, you may be behind. That’s okay for now. But you don’t want to be flying by the seat of your pants for the entire year.
To help you get started, here are 5 Content Marketing Resolutions to adopt for the new year!
1. Plan Ahead
Editorial calendars are great tools. But they’re rarely used to their full potential. This year, work on developing a 12-month editorial calendar from the beginning of the year, then tweak it as needed.
Here’s how I’d start:
- Mark off holidays, days off, and events.
- Schedule ideal days to post around such events.
- Schedule days for your “regular” publication dates.
- Drop in some topics. Start with your current backlog of ideas or floating topics you never tackled in 2016.
- Make sure you vary the types of posts.
And remember, editorial calendars are organic.
Don’t make yours too structured; otherwise, you and your team may lose interest before Valentine's Day even rolls around.
The key is to find a balance between being organized and agile.
2. Start Vlogging!
Do it now. Simply pick up your phone, hit the record button, and get your first vlog out of the way. Boom.
Now that the pressure is off, make a goal to vlog on a consistent basis.
I can’t overstate the importance of video content in 2017. Vlogging is an easy way to get your feet wet.
3. Create Content Faster
Push the pace. It’s not about writing less, or sharing underdeveloped thoughts; it’s about not hanging on every word.
Stop making excuses about content creation in 2017.
Involve your team as well. Develop a creative environment that allows people to create content in a way they feel comfortable contributing. That way, you won’t have to nag them for a blog post every month.
4. Repurpose Old Material
Go ahead, dust off those old blog posts -- combine them, turn them into infographics, make them the basis for a new vlog.
You don’t always have to reinvent the wheel when it comes to content.
Use data based on traffic and conversions to identify top performers and create new posts using the same style.
On the flip side, identify why some of your posts bombed in 2016. Once you do, you can rework them into new posts that mimic your top performers.
Do the same for your content offers as well!
5. Take Calculated Risks
If Hamburger Helper can score a hit rap album , the sky’s the limit when it comes to content. Push the boundaries of your content in 2017!
Surprise yourself. Surprise your audience.
Gain the right kind of attention by creating a user experience, not just another page of written copy to index.
Have fun with your content in 2017!
It’s easy to get comfortable in a content rut -- we’ve all been there. Now is the time to kick around a few new ideas, get more people involved, and establish a creative environment within your organization.
Good luck! Let us know what works for you in 2017.