Star Trek, Inspector Gadget, Iron Man, dot-com millionaires, and now... you. Almost every smartphone user has voice search or a digital assistant at their disposal. For businesses, then, what does that mean for SEO keywords? A LOT. Much like a standard Google search, the keywords you use play a big role in your business’ discoverability on the internet. And now that we’re adding voice search to the mix, your keywords will need to adapt as well.
The holidays are a very busy time, even on social media. On Facebook, there are more posts, shares, and comments during the holidays than any other time of the year. It's the best time to reach your audience and grow your business.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Before social media, car dealerships have relied on billboards, television ads, radio promotions, and the local newspaper to promote vehicles on their lot. However, these ROI-lacking mediums seem to have run their course. With people spending less time listening to standard radio and newspaper sales on the decline, some car dealerships are turning to social media and other forms of content marketing to reach new and prospective customers. This isn’t necessarily a bad idea given the fact that social media users spend 109 minutes of their day on these platforms. For car dealerships, social media is a great way to reach customers in any stage of the purchasing process.
When it comes to your website, you want to make sure that you put your best foot forward at all times. Although websites were previously used as a simple, digital storefront of sorts, websites require so much more effort and maintenance today when compared to its “set-it-and-forget-it” ancestors.
For centuries, advertising was one of the best ways to drum up new business and increase your revenue stream. Advertising was able to deliver for many companies because it was one of the only ways to reach new potential customers. But then came the internet and the over abundance of choice. As the business world became more “flat” with the creation of eCommerce and digital storefront-esque websites, customers were left desiring more from the companies they purchased from, such as: More product details More insight into the customer experience Cost comparisons between businesses and their products These are just a few things that have lead to the current state of marketing and how today's customer shops. So how does today’s customer shop? They’re a research-heavy, instant gratification-seeking buyer. And with the limited time and space that advertising provides, it leaves an information-hungry customer with an empty stomach. Many may say that customers will be starved for more information when very little is shared. But, to be honest, customers now have so many more choices and can find a plethora of other competitors to share their money with. There are plenty of reasons why advertising dollars do not go as far as they once did. But today, we present to you 4 major reasons why advertising is bringing in less and less customers for your business.
Today marks the 46th year since the founding of Earth Day in 1970. To share a little history on the now international holiday, Earth Day was an idea that came from former Wisconsin Senator, Gaylord Nelson. The idea for Earth Day stemmed from the 1969 oil spill off the coast of Santa Barbara, California and was influenced by the anti-war movement, at the time. Senator Nelson realized that if he could infuse the energy from the anti-war movement, with an emerging public consciousness about air and water pollution, environmental protection would have to be forced onto the national political agenda.
When you first begin your digital marketing quest and hear that you should be creating landing pages to generate more leads, you may ask yourself: “Why can’t I just send visitors to one of my existing web pages?” The answer is: you can -- if your product or service does not require extensive research or doesn't have an extended buying process, like ordering a clever t-shirt or a pair of work boots from an online retailer. If that's the scenario, go ahead and direct your online ads and links to a product page. But in the case of buying or remodeling a home, the process is complex, and homeowners are searching online to research the latest trends in design and construction. Linking directly to your "Contact Us" or "Schedule a Consultation" page from social media or a blog post does not provide homeowners with any additional content and most likely results in potential leads leaving your site. By creating landing pages for your marketing campaigns, you can target and nurture leads for specific purposes.
Content marketing has become a very effective tool for generating leads. In fact, content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. Why? Content marketing is effective because it provides less sales-oriented copy for customers, it can sway homebuyers’ decisions, and even establish a builder as an industry expert. But if you’re still a little curious why content marketing has become so effective, here are 3 reasons why content marketing is lead generation machine!
Driving traffic to your website may be one of the hardest things to do. To get potential customers through the online door, you’re usually tasked with implementing digital marketing tactics focused on SEO (getting higher rankings on search engines), social media, and landing pages just to get a bump in website visits. But once you get visitors to your page, how do you capitalize on this new found bounty of traffic?