Star Trek, Inspector Gadget, Iron Man, dot-com millionaires, and now... you. Almost every smartphone user has voice search or a digital assistant at their disposal. For businesses, then, what does that mean for SEO keywords? A LOT. Much like a standard Google search, the keywords you use play a big role in your business’ discoverability on the internet. And now that we’re adding voice search to the mix, your keywords will need to adapt as well.
The holidays are a very busy time, even on social media. On Facebook, there are more posts, shares, and comments during the holidays than any other time of the year. It's the best time to reach your audience and grow your business.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Before social media, car dealerships have relied on billboards, television ads, radio promotions, and the local newspaper to promote vehicles on their lot. However, these ROI-lacking mediums seem to have run their course. With people spending less time listening to standard radio and newspaper sales on the decline, some car dealerships are turning to social media and other forms of content marketing to reach new and prospective customers. This isn’t necessarily a bad idea given the fact that social media users spend 109 minutes of their day on these platforms. For car dealerships, social media is a great way to reach customers in any stage of the purchasing process.
When it comes to your website, you want to make sure that you put your best foot forward at all times. Although websites were previously used as a simple, digital storefront of sorts, websites require so much more effort and maintenance today when compared to its “set-it-and-forget-it” ancestors.
For centuries, advertising was one of the best ways to drum up new business and increase your revenue stream. Advertising was able to deliver for many companies because it was one of the only ways to reach new potential customers. But then came the internet and the over abundance of choice. As the business world became more “flat” with the creation of eCommerce and digital storefront-esque websites, customers were left desiring more from the companies they purchased from, such as: More product details More insight into the customer experience Cost comparisons between businesses and their products These are just a few things that have lead to the current state of marketing and how today's customer shops. So how does today’s customer shop? They’re a research-heavy, instant gratification-seeking buyer. And with the limited time and space that advertising provides, it leaves an information-hungry customer with an empty stomach. Many may say that customers will be starved for more information when very little is shared. But, to be honest, customers now have so many more choices and can find a plethora of other competitors to share their money with. There are plenty of reasons why advertising dollars do not go as far as they once did. But today, we present to you 4 major reasons why advertising is bringing in less and less customers for your business.