It’s about time the spotlight shines on Adam Stewart, our Senior Inbound Strategist. Though he’s had the most vlogging screen time of anyone on our team, we’ve been eagerly anticipating the debut of his employee spotlight.
Is the way you’re demonstrating your software or technology connecting with people? If they don’t feel the full value of what you’re offering, something’s missing. But, what?
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
The decision to keep video production in-house demands resourcefulness from you and your team. If you only have cell phones and point-and-shoot options at your disposal, that shouldn't limit your ability to share some company-culture moments on social media, document meetings for internal use, or showcase basic customer testimonials.
So you want to create more video content. That's great! But you may be wondering how to start the process to create video content that ties into your overall marketing strategy. To do so, you should talk through these questions with your team to set the goal and scope of each video project.
Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike. Look out for the second part next week, or take a glance at our eBook for more about video marketing.