So you want to create more video content. That's great! But you may be wondering how to start the process to create video content that ties into your overall marketing strategy. To do so, you should talk through these questions with your team to set the goal and scope of each video project.
Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike. Look out for the second part next week, or take a glance at our eBook for more about video marketing.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either. You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.
We decided to step in front of the camera this week to share some video marketing tips. It seemed fitting to deliver our message about video with... a video. This being our first vlogging venture, we learned a few things in the process of filming. But that could be a post of it’s own. (Hint: It probably will be.) If nothing else, we hope you find our first crack at becoming boisterous on-screen personalities amusing. Enjoy!