If you're like most builders and suppliers, you are eager for sales and marketing results that you can count on. You want more website visitors, more leads...and ultimately, more customers. In the minds of many business owners, jumping in to tactics is often perceived as the fastest way to achieve those results and growth. The truth, however, is that inbound marketing approaches that begin by focusing on tactics tend to end in failure. The good news is that there is an easier way.
If you’re like many in the home building industry, you might say (and rightly so) that your calendar is already crowded and that you already invest enough time, money, and energy in your business. So why would we recommend that you add one more thing to your busy schedule by joining your builders association?
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Even though inbound marketing is a proven methodology for generating leads from your website, if you're like most businesses, it's easy to focus primarily on the tactics: blogging, social media, or SEO best practices.