Naked Advertising, Inbound Strategy, A/B Tests & More: March Content Recap

April is almost here. If you're like me and have gotten a little caught up in distractions like March Madness, you might be behind on some of the latest inbound marketing content. With that in mind, I took some time to look back on content published in March and handpicked the best podcasts, downloads, and blog posts to help get you (and me!) up to speed.

Let's dive in...

Podcast

Hubcast:Importance of Writing Down Your Inbound & Content Marketing Strategy

George Thomas & Marcus Sheridan via The Sales Lion

The Hubcast is a consistently informative (and enjoyable!) podcast for HubSpot users where Marcus Sheridan and George Thomas discuss content marketing strategy, Hubspot tips & tricks, upcoming industry events, sales best practices, and more with their trademark good humor. They cover a wide breadth of topics in this episode including "why C students are crushing A students at inbound & content marketing," the latest HubSpot CRM features, and as the title suggests, why it's important to record your inbound marketing strategy.

Downloads

The Inbound Marketing Kit You've Been Waiting For

Erik Devaney via HubSpot

If you're just getting started with inbound marketing or if you're working on revitalizing your company's web presence, this kit is the all-in-one you need. It includes seven of HubSpot's most popular inbound marketing resources including reports, tactical how-to-guides, and templates for putting your marketing plans into action. The full list of resources includes:

• An introductory guide to internet marketing
• Blog post templates
• A search engine optimization (SEO) guide
• A social media publishing calendar template
• A landing page optimization guide
• HubSpot's Science of Email report
• HubSpot's State of Inbound report

Blog Posts

My favorite blog posts this month run the gamut of tactical and strategic.

If you're a business leader, you might want to check out:

• Four Steps to Creating an Agile Marketing CulturebyBarre Hardy via Marketing Profs
• How to Turn B2B Prospects into Customersby Kylie Jane Wakefield via Convince & Convert

If you're handling the day-to-day marketing responsibilities, you might find these more helpful:

• One Simple Trick to Optimize Your Small Business Website for Keyword Phrasesby Tara Clapper via SEMRush
• Why Business Video is a Must by Todd Vaske via Master Communications Group
• 5 Landing Page A/B Tests (And Their Surprising Results) by Ryan Lynch via HubSpot

What inbound marketing content did you find especially helpful this month? Leave us a comment and let us know.

Image by Judith Doyle via flickr, licensed under CC by ND 2.0