Our Top 10 Blog Posts From 2016
Our Top 10 list is comprised of a variety of subjects, from marketing automation best practices to tips on how to conduct a successful interview.
We chose the following posts, in part, because they performed well in terms of traffic and conversion rates. However, our criteria for choosing posts also included the overall value for readers in terms of practical advice and thought leadership.
Top 10 Blog Posts of 2016
We’ve all heard about the power of video, but we know many companies struggle to understand how and why to use it. One practical application for video is on landing pages.
Handling objections is often the most difficult part of convincing executives to invest in new projects, and this is no different with content marketing. In order to get budget allocated to content marketing, you’ll need to be able to tackle objections head on.
The best CRM is the one that gets used by your team, helps them sell more in less time, and retain existing customers longer.
Annual conferences, trade shows, and even one-off gatherings provide great opportunities for your business blog. Given that most events have a dedicated hashtag on social media, it’s a natural way to increase engagement and push more traffic to your blog.
We recommend that businesses adopt a “they ask, we answer” mentality while developing content. Your buyers and customers have questions about solutions you provide.
Have you heard this catchy phrase? "Your website is your best salesperson." We've heard it, too -- and we've repeated it on our blog because to a point, it's true. However, it may be time to shift that perspective.
HubSpot continues to focus on three major themes at INBOUND each and every year. INBOUND16 was no exception. As business leaders, sales professionals, and marketers, we should all be doing the following...
We're often asked about marketing automation software, mostly from marketing people. The salespeople we speak with are more interested in the results of marketing automation (getting more leads, faster), and less concerned about what tools are used to do it.
Interviewing experts in your industry is an excellent way to develop and add value to content marketing materials for your business. The process of interviewing, however, takes a certain set of skills.
Today, buyers have access to unlimited information and they hold the power. So if you are a salesperson in the digital age, responsible for growing new business, what can you do to connect with new buyers?
Thank you to our readers and content creators for another great year! To get posts delivered to your inbox, subscribe to our blog in the sidebar.