Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Blog Feature

Company Culture

Denamico Employee Spotlight: Amy Weaver, Marketing Automation Manager [Video]

By: Adam Stewart
March 24th, 2017

Meet Amy Weaver, our Marketing Automation Manager. Originally from Athens, Georgia, Amy is one of those marketers who "geeks out on HubSpot and tech." She focuses on optimizing lead generation for websites, landing pages, and email workflows. With a background in the software as a service (SaaS) industry, Amy understands the challenges and opportunities of early-stage businesses.  That, and she can whistle.  Get to know a bit more about Amy and Denamico in the video below.

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Inbound Marketing & Sales

How to Choose the Right Inbound Marketing Agency for Your Tech/SaaS Company [Step 1]

By: Adam Stewart
March 21st, 2017

Having a stake in the Technology and Software as a Service industry, you understand the importance of leveraging digital spaces to grow your business online. That being the case, you've done your research and feel that inbound marketing is a great fit for your business model. But how do you choose the best strategic partner to work with? Here's the first step in finding the right inbound marketing agency to get the results you need.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

Blog Feature

Content Marketing | Strategy

5 Reasons Vlogging is Hard – And 5 Tips to Make it Easier [Video]

By: Adam Stewart
March 20th, 2017

Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business. 

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Video Marketing

10 Questions to Ask Before Creating a Video

By: Mark Rolseth
March 16th, 2017

So you want to create more video content. That's great! But you may be wondering how to start the process to create video content that ties into your overall marketing strategy. To do so, you should talk through these questions with your team to set the goal and scope of each video project.

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Inbound Marketing & Sales | Strategy

Determining Customer Acquisition Cost for Tech/SaaS Companies

By: Brendon Dennewill
March 14th, 2017

Building a strong customer base is critical for companies in the Technology and SaaS industry. But do you know how much your business is spending to achieve new customers?

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Blog Feature

Video Marketing

YouTube vs Wistia: Why Should I Pay to Host My Videos? [Video]

By: Adam Stewart
March 9th, 2017

YouTube is completely free, and it’s the world’s biggest video platform. So, why should we pay for a hosting service like Wistia? We hear this question from many businesses dipping their toe into video marketing.

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Video Marketing

2 Ways to Create Your Next Marketing Video [Video]

By: Kristin Dennewill
March 7th, 2017

If you're wondering where to start with your next marketing video, use these two starting blocks to figure out the best route for your business. Whether you keep the production in-house or hire out some help, this snippet from our video marketing series may help you decide.

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Blog Feature

Company Culture

Denamico Employee Spotlight: Kayla Fullington, Social Media Specialist [Video]

By: Adam Stewart
March 3rd, 2017

Meet Kayla Fullington, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Social Media Specialist here at Denamico, and also brings extensive SEO knowledge to the table. Kayla is a self-proclaimed "dill pickle freak," and swears by the combination of pickles and cheese. Originally from Wisconsin, Kayla is looking forward to working and living in Minneapolis. She enjoys helping clients understand how to leverage social media to further their brands and to increase business. Get to know a bit more about Kayla and Denamico in the video below.

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Blog Feature

Marketing Automation

Understanding the Mystery Behind Marketing Automation

By: Ashley Perron
March 2nd, 2017

What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind, “marketing automation” continues to be a frequently searched term among business and marketing professionals.

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