Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Blog Feature

Company Culture

Denamico Employee Spotlight: Ashley Perron, Marketing Automation Specialist

By: Adam Stewart
February 23rd, 2017

Meet Ashley Perron, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Marketing Automation Specialist here at Denamico, and given her marketing and HubSpot experience, she's already hit the ground running. Ashley is a passionate traveler, with a wide range of stamps in her passport. Upcoming travel plans include ripping around Portugal this spring. Learning from her bumpy adventures in Germany, Austria, and Switzerland, she'll avoid riding on top of her luggage in the passenger section of trains that bend with curves in the track.  Get to know a bit more about Ashley and Denamico in the Q & A below.

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Blog Feature

Video Marketing

Gain More Website Leads With Video [Video]

By: Brendon Dennewill
February 21st, 2017

As your 24/7 salesperson, your website has the potential to churn out plenty of leads. However, if your website lacks video content, it may not be working hard enough for you. To help you gain more website leads with video, here are a few best practices from our video marketing series.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

Blog Feature

Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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Blog Feature

Content Marketing

How to Optimize Your Blog Posts

By: Adam Stewart
February 16th, 2017

Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.

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Blog Feature

Video Marketing

Increase Your Website Traffic With Video [Video]

By: Kristin Dennewill
February 14th, 2017

If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.

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Blog Feature

Social Media | HubSpot

5 Ways to Start Social Selling

By: Adam Stewart
February 9th, 2017

Social selling isn't magic, according to HubSpot's Social Media Marketing Manager, Chelsea Hunersen. Really, it should be a part of your regular sales strategy, she stated during her presentation for the Twin Cities HubSpot User Group gathering yesterday.

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Blog Feature

Content Marketing

B2B Content Marketing Trends in 2017 [Infographic]

By: Adam Stewart
February 7th, 2017

When it comes to content marketing tracking and reporting, the Content Marketing Institute (CMI) has their pulse on what's happening with B2B trends. In their latest annual report, CMI identified four major differentiators between highly effective content marketers and the rest of the pack.

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Blog Feature

HubSpot | Strategy

How to Develop SMART Marketing Goals [Template]

By: Adam Stewart
February 2nd, 2017

As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.

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Blog Feature

SEO

3 Reasons Voice Search Will Impact your SEO Keywords

By: John Nye
January 31st, 2017

Star Trek, Inspector Gadget, Iron Man, dot-com millionaires, and now... you. Almost every smartphone user has voice search or a digital assistant at their disposal. For businesses, then, what does that mean for SEO keywords? A LOT. Much like a standard Google search, the keywords you use play a big role in your business’ discoverability on the internet. And now that we’re adding voice search to the mix, your keywords will need to adapt as well.

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