The decision to keep video production in-house demands resourcefulness from you and your team. If you only have cell phones and point-and-shoot options at your disposal, that shouldn't limit your ability to share some company-culture moments on social media, document meetings for internal use, or showcase basic customer testimonials.
We are excited to announce DenamiCON, the Minnesota Conference on Inbound Growth. The event, sponsored by Denamico and MentorMate, will be held at Surly Brewing Co. in Minneapolis on Tuesday, May 16, 2017, from 3-6 p.m. Registration is available by visiting denamicon.com.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Ask any CEO, office manager, or new hire if they believe company culture is important. I can guarantee that 9 times out of 10, they’ll be quick to respond with a blatant YES. Why? Because company culture is what drives us to get out of bed, get in our car, and drive to work every day. Without a strong sense of culture at the workplace, employees won’t be happy, and we all know that happy employees equate to better customer service, better products, and of course, a better company to stick with in the long-run. In other words, great company culture leads to “customer-centric” results.
For the panelists at today's Business Marketing Association (BMA) Minnesota event, Using Video to Tell Your Brand's Story From Every Angle, video is part passion, part art, part science, and part "jumping in."
Video content is everywhere these days. And your business is brainstorming new video topics on the fly. Rather than chasing every new idea with video, take a step back to analyze if the medium is really the right fit for your project's goals. A quick gut-check will help you save time and money!
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses.
Meet Amy Weaver, our Marketing Automation Manager. Originally from Athens, Georgia, Amy is one of those marketers who "geeks out on HubSpot and tech." She focuses on optimizing lead generation for websites, landing pages, and email workflows. With a background in the software as a service (SaaS) industry, Amy understands the challenges and opportunities of early-stage businesses. That, and she can whistle. Get to know a bit more about Amy and Denamico in the video below.
Having a stake in the Technology and Software as a Service industry, you understand the importance of leveraging digital spaces to grow your business online. That being the case, you've done your research and feel that inbound marketing is a great fit for your business model. But how do you choose the best strategic partner to work with? Here's the first step in finding the right inbound marketing agency to get the results you need.
Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business.
So you want to create more video content. That's great! But you may be wondering how to start the process to create video content that ties into your overall marketing strategy. To do so, you should talk through these questions with your team to set the goal and scope of each video project.