Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Blog Feature

Video Marketing

YouTube vs Wistia: Why Should I Pay to Host My Videos? [Video]

By: Adam Stewart
March 9th, 2017

YouTube is completely free, and it’s the world’s biggest video platform. So, why should we pay for a hosting service like Wistia? We hear this question from many businesses dipping their toe into video marketing.

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Video Marketing

2 Ways to Create Your Next Marketing Video [Video]

By: Kristin Dennewill
March 7th, 2017

If you're wondering where to start with your next marketing video, use these two starting blocks to figure out the best route for your business. Whether you keep the production in-house or hire out some help, this snippet from our video marketing series may help you decide.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

Blog Feature

Company Culture

Denamico Employee Spotlight: Kayla Fullington, Social Media Specialist [Video]

By: Adam Stewart
March 3rd, 2017

Meet Kayla Fullington, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Social Media Specialist here at Denamico, and also brings extensive SEO knowledge to the table. Kayla is a self-proclaimed "dill pickle freak," and swears by the combination of pickles and cheese. Originally from Wisconsin, Kayla is looking forward to working and living in Minneapolis. She enjoys helping clients understand how to leverage social media to further their brands and to increase business. Get to know a bit more about Kayla and Denamico in the video below.

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Blog Feature

Marketing Automation

Understanding the Mystery Behind Marketing Automation

By: Ashley Perron
March 2nd, 2017

What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind, “marketing automation” continues to be a frequently searched term among business and marketing professionals.

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Blog Feature

Content Marketing | Strategy

3 Tips for Developing a Content Road Map [Video]

By: Adam Stewart
March 1st, 2017

Whether you are just starting to create premium content offers for your website, or you're not happy with the current lead-gen results, develop a content road map to hit your destination faster.

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Blog Feature

Company Culture

Denamico Employee Spotlight: Ashley Perron, Marketing Automation Specialist

By: Adam Stewart
February 23rd, 2017

Meet Ashley Perron, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Marketing Automation Specialist here at Denamico, and given her marketing and HubSpot experience, she's already hit the ground running. Ashley is a passionate traveler, with a wide range of stamps in her passport. Upcoming travel plans include ripping around Portugal this spring. Learning from her bumpy adventures in Germany, Austria, and Switzerland, she'll avoid riding on top of her luggage in the passenger section of trains that bend with curves in the track.  Get to know a bit more about Ashley and Denamico in the Q & A below.

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Blog Feature

Video Marketing

Gain More Website Leads With Video [Video]

By: Brendon Dennewill
February 21st, 2017

As your 24/7 salesperson, your website has the potential to churn out plenty of leads. However, if your website lacks video content, it may not be working hard enough for you. To help you gain more website leads with video, here are a few best practices from our video marketing series.

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Blog Feature

Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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Blog Feature

Content Marketing

How to Optimize Your Blog Posts

By: Adam Stewart
February 16th, 2017

Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.

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Blog Feature

Video Marketing

Increase Your Website Traffic With Video [Video]

By: Kristin Dennewill
February 14th, 2017

If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.

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