CAC is a metric used to determine the total average cost your company spends to acquire a new customer. Strategically implemented content marketing reduces CAC over time because content can live (and work) online indefinitely.
How to Calculate Customer Acquisition Cost
To calculate CAC, take your total sales and marketing spend for a specific time period and divide by the number of new customers for that time period.
Many people outside of marketing don’t understand that developing buyer personas, generating topics, mapping content to the buying journey, distributing materials, and promoting content are all tied to goals for your business.
Reiterate the idea that content marketing is not a series of disjointed one-off tactics, and the decisions to implement content marketing campaigns are actually driven by data.