In September of 2013, I packed up a couple of boxes and said goodbye to many dear colleagues after resigning at a digital marketing agency. After nearly four years working in search marketing for a variety of clients, I was craving the life of an in-house marketer. One client? Time tracking minimal, if any? Sign me up!
By now, you and your business colleagues have likely heard the buzz around Pinterest. You may have seen web headlines like, Pinterest drives sales! Or, use Pinterest and get your business found! And, there are plenty of Pinterest statistics to support these assertions.
But how do you get started? The first step is to assess whether Pinterest is a right fit for your business and your target audience(s). Then, you’ll want to think about which types of boards and pins will best reflect your brand, products, and the needs and interests of your audience.
WHAT IS COMPANY CULTURE?
As I learned from my nine year old's homework this week, company culture is an abstract noun. You can't touch it, can't hear it, can't see it, and can't feel it... well, at least with your fingers you can't touch it. But we all know you can definitely feel it.
Most of us understand company culture to be the vision, habits, values, energy and customs which exist in the workplace. William Craig expands on this to say that company culture is also pre-existing; it's not something that changes when a new employee joins the company. It was there to begin with, even if it's a one-person show. Craig also states that the culture can grow and change over time.
This change usually happens organically. But if a company is going to be recruiting, it's a good opportunity to look at the culture which is emerging and make sure you're happy with it. If any of you have been recruiting for tech talent recently, you know the pickings are slim for great people. A recent Forbes article explains why companies who don't have a talent management strategy are going to suffer. Our economy is near full employment, the war for tech talent is on and we are in a seller's market.
However, there is a way to win the war for talent, and it starts with company culture.
Successful inbound markting requires having the right people on board to strategize, execute and evaluate your marketing initiatives. But success also hinges upon something else – your company culture.
Customers are at the heart of your inbound strategy. And buyer personas are the tools you use to infuse customer needs, questions and issues into each and every piece of content your department produces. But if the organizational culture is overly focused on the business itself – and not the customer – then you're climbing a very steep hill.