Video content is everywhere these days. And your business is brainstorming new video topics on the fly. Rather than chasing every new idea with video, take a step back to analyze if the medium is really the right fit for your project's goals. A quick gut-check will help you save time and money!
Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Whether you are just starting to create premium content offers for your website, or you're not happy with the current lead-gen results, develop a content road map to hit your destination faster.
Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.
When it comes to content marketing tracking and reporting, the Content Marketing Institute (CMI) has their pulse on what's happening with B2B trends. In their latest annual report, CMI identified four major differentiators between highly effective content marketers and the rest of the pack.
The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either. You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.
As marketing tries to keep pace with technology, the terms we use to describe certain tactics and strategies also change. This can cause some confusion, even for today's tech-savvy professionals. But the number one question we often hear from business leaders and upper management is: What's the difference between... Content Marketing Online Marketing Digital Marketing and Inbound Marketing? To answer the question, let's take a closer look at each marketing term and the influences that shaped its development.
Blogging for your business includes a plethora of moving parts. At the basic level, decisions are made on the length of posts, the frequency of publishing, and how the posts will be promoted. Depending on your industry and the goals you are trying to achieve, strategies and tactics can vary dramatically. However, it's nice to gauge the tendencies of other bloggers to keep a pulse on any trends.
You’ve done it. Congrats! Another year of content strategy, creation, promotion, and analysis is over. Now you can sit back and relax, right? Not exactly. If you haven’t already started planning your content marketing for 2017, you may be behind. That’s okay for now. But you don’t want to be flying by the seat of your pants for the entire year.