You’ve done it. Congrats! Another year of content strategy, creation, promotion, and analysis is over. Now you can sit back and relax, right? Not exactly. If you haven’t already started planning your content marketing for 2017, you may be behind. That’s okay for now. But you don’t want to be flying by the seat of your pants for the entire year.
As we head into the heart of the holidays, and with a new year on the horizon, our team looked back at our blog content from the past year to identify some of the outstanding content. Our Top 10 list is comprised of a variety of subjects, from marketing automation best practices to tips on how to conduct a successful interview. We chose the following posts, in part, because they performed well in terms of traffic and conversion rates. However, our criteria for choosing posts also included the overall value for readers in terms of practical advice and thought leadership.
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Conversations around our office at this time of the year revolve around reviewing current content and inbound marketing strategies, how they’ve changed throughout the year, and where they’re headed in 2017. While it’s easy to get excited about shiny, new tactics (we’ve all been guilty of this), we've noticed four trends that continually pop up during our discussions.
Blogging can be a slog in December, especially for B2Bs that don’t necessarily have the same holiday specials or campaigns as B2C businesses during the shopping frenzy. That being said, should you take a writing hiatus for the month? From an audience perspective, we wouldn’t recommend it. If you’ve been blogging regularly throughout the year, your audience expects the same frequency of posts, even during the holidays.
Handling objections is often the most difficult part of convincing executives to invest in new projects, and this is no different with content marketing. In order to get budget allocated to content marketing, you’ll need to be able to tackle objections head on. Here’s an overview of some of the most common issues that come up in discussions on content marketing, as well as some tips around them and additional resources.
Do you feel like the last marketer on the planet trying to convince your boss to invest in content marketing? It can be a lonely feeling -- waiting for the green light to implement your strategy. Problem is, you think the boss is the issue. Wrong. It’s you. And, it’s a tough pill to swallow.
Annual conferences, trade shows, and even one-off gatherings provide great opportunities for your business blog. Given that most events have a dedicated hashtag on social media, it’s a natural way to increase engagement and push more traffic to your blog.
My experience with marketing brochures Like a stereotypical millennial, I have a hard time doing what I'm told if it doesn't make sense to me. That was the case when I was asked to develop a brochure to market a new product. The company had put out brochures for all its products and services for time immemorial. But here was the problem: the new product was extremely high tech and sophisticated. Only tech-savvy people would be interested in buying it, and tech-savvy people don’t go browsing through brochures. So instead of drafting the text, pulling in graphic designers, and sending thousands of copies to print, I did something different.
We chat about blogging and creating content, a lot. It's what we do as content marketers. But beyond indexing new pages for your website and gaining SEO traction on Google, are your business blogs actually being sought out by potential customers?
In our post “The Inbound Methodology Explained in One Image [Infographic]” we defined inbound marketing, showed how it differs from traditional marketing, and explained the four key components of the inbound methodology: attract, convert, close, and delight. Understanding the elements of the inbound methodology is essential for creating and executing an effective inbound strategy for your business. This post digs deeper into the first stage: attract.