Social selling isn't magic, according to HubSpot's Social Media Marketing Manager, Chelsea Hunersen. Really, it should be a part of your regular sales strategy, she stated during her presentation for the Twin Cities HubSpot User Group gathering yesterday.
As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
HubSpot’s annual conference, INBOUND, kicked-off last night in Boston! A few members of our team are fortunate to be here to learn, be inspired, and connect with like-minded marketers and business people.
I have a new certification. It’s from HubSpot. It's got my name on it and the designation, Inbound Certified. But, I’m a writer. Our marketing processes are already in place. I’m handed projects with the perceived sentiment -- here are the goals… now, go and write. So, was the time well spent? Yes. As a HubSpot Inbound Certified writer, I now: have a clearer understanding of what types of content prospects are seeking. have joined the inbound conversation by broadening my vocabulary. can explain and apply theory behind my best practices for producing content. recognize how my role plays into our overall marketing strategy. have a heightened sense of what content will resonate with audiences. If this reads like I’m thinking out loud, good. This started as a simple brainstorming exercise to get my mind thinking about the benefits of a HubSpot Inbound Marketing Certification. Nevertheless, as I was generating the list, I realized that the exercise itself was a significant sharing point.
How much did your company spend at the last industry trade show? I bet it was spendy. That’s why Janna Erickson, Field Marketing Manager of HubSpot, keeps a close eye on the ROI of events. “My goal is ROI,” she said at the Twin Cities HubSpot User Group gathering on September 7 at the Minneapolis Central Library. “Events are very expensive.” As such, Erickson and her team focus on educating colleagues as to why certain events are important to attend, what their goals are for each event, and how everyone in the company can help her team reach those goals. In her discussion with the group, Erickson provided 4 main steps to achieve success at your next trade show.
A genuine thank you can go a long way in the business and nonprofit sectors. Thanking your customers and your constituents can help deepen brand loyalty and engagement. Saying thank you can even offer your business a competitive advantage. But when it comes to online thank you’s, too often businesses miss out on valuable engagement opportunities. Perhaps the most overlooked online thank you is the post-conversion confirmation page, or thank you page. A thank you page is the page that a web visitor will see right after they’ve filled out a form, made a purchase, signed up for your newsletter, or taken some other online action (conversion) that your organization has identified as a priority.
How Can We Help Grow Your Business? How scalable is your business? How easy is it to train new employees? Unless we can figure out how to have more than 24 hours in each day, creating repeatable systems and processes is the only way to consistently grow a business, month after month. As entrepreneurs and business leaders, we all know this, but creating and implementing these systems is easier said than done, albeit a high priority for most of us. In this post, I will be addressing a tool that I have deemed the control station of our business; you can only live without it if you've never had it. But once you know that it exists, you rely on it as heavily as your morning coffee; I'm talking about Hubspot CRM software.
Closing the Sales Loop on Sales and Marketing This past week, we were thrilled to host a happy hour networking event, Closing the Sales Loop, for businesses in Minneapolis. In a presentation that evening, we discussed the topic of Customer Relationship Management (CRM) software, specifically the benefits, implementation practices, and the importance of sales and marketing alignment. CRMs are transforming the way organizations and businesses interact with prospects and customers. Here are a few statistics from the presentation to highlight what a CRM can do for you: 53% of top-performing companies are investing in a CRM to drive sales productivity 47% of polled CRM users said customer satisfaction was significantly impacted by their CRM in 2015 74% of polled respondents to a CRM user survey indicated that their CRM software allowed them to have greater access to customer data Per sales person, a CRM can increase revenue by 41%
If you're considering your first CRM or you're thinking of switching to a different CRM, then you've come to the right place. As Mark Twain said, "The secret to getting ahead is getting started." Even though you might be thinking you should have done this earlier, there's no time like the present.