Have you ever sat around with a group of inbound marketers and felt a bit lost in the conversation? All the cryptic lingo can make your head hurt. Even if you’re somewhat familiar with marketing and lead generation, you’ve probably heard a slew of unfamiliar terms that explain different strategies, best practices, reporting metrics, and more! What does it all mean?
The HubSpot CRM is a valuable tool that can help keep your teams organized and increase productivity, all while aligning your sales and marketing teams. But, with a powerful tool can come some complexity, and in order to get the most out of your CRM, it’s important to spend the time and follow best practices while building and maintaining it.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
There’s no way around it: choosing a marketing automation platform is a major decision. Selecting the right marketing automation platform will affect critical parts of your sales and marketing operations for years to come, so you want to get it right. The decision requires an investment in time and money – often at the very moment in your business when you don’t have a lot of either.
Emails, branching logic, and landing pages galore – with all of the moving parts and behind-the-scenes details that go into your lead nurturing program, where do you even start?
Many businesses are jumping into video as part of their inbound marketing efforts. However, getting started with the medium can be challenging. That's exactly why we assembled some very talented video strategists and creators during the latest Twin Cities HubSpot User Group (TCHUG) meetup.