A genuine thank you can go a long way in the business and nonprofit sectors. Thanking your customers and your constituents can help deepen brand loyalty and engagement. Saying thank you can even offer your business a competitive advantage. But when it comes to online thank you’s, too often businesses miss out on valuable engagement opportunities. Perhaps the most overlooked online thank you is the post-conversion confirmation page, or thank you page. A thank you page is the page that a web visitor will see right after they’ve filled out a form, made a purchase, signed up for your newsletter, or taken some other online action (conversion) that your organization has identified as a priority.
How Can We Help Grow Your Business? How scalable is your business? How easy is it to train new employees? Unless we can figure out how to have more than 24 hours in each day, creating repeatable systems and processes is the only way to consistently grow a business, month after month. As entrepreneurs and business leaders, we all know this, but creating and implementing these systems is easier said than done, albeit a high priority for most of us. In this post, I will be addressing a tool that I have deemed the control station of our business; you can only live without it if you've never had it. But once you know that it exists, you rely on it as heavily as your morning coffee; I'm talking about Hubspot CRM software.
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Closing the Sales Loop on Sales and Marketing This past week, we were thrilled to host a happy hour networking event, Closing the Sales Loop, for businesses in Minneapolis. In a presentation that evening, we discussed the topic of Customer Relationship Management (CRM) software, specifically the benefits, implementation practices, and the importance of sales and marketing alignment. CRMs are transforming the way organizations and businesses interact with prospects and customers. Here are a few statistics from the presentation to highlight what a CRM can do for you: 53% of top-performing companies are investing in a CRM to drive sales productivity 47% of polled CRM users said customer satisfaction was significantly impacted by their CRM in 2015 74% of polled respondents to a CRM user survey indicated that their CRM software allowed them to have greater access to customer data Per sales person, a CRM can increase revenue by 41%
If you're considering your first CRM or you're thinking of switching to a different CRM, then you've come to the right place. As Mark Twain said, "The secret to getting ahead is getting started." Even though you might be thinking you should have done this earlier, there's no time like the present.
When it comes to newsletters, the days of email "blasts" are long gone. These days, email marketing needs to align with the needs, interests and lifecycle stages of your target audience. As we described in a previous blog post, HubSpot's Smart Content offers elegant options for dynamically serving up personalized content to email recipients based on their list membership or lifecycle stage. Here's an example of how we integrated HubSpot's Smart Content into a client's email newsletter program...
Self-proclaimed "SEO geek" Jon Gettle, Principal Inbound Marketing Consultant of HubSpot's Services Team, has strong feelings about Google Search Console. He made that evident during the latest Twin Cities HubSpot User Group meeting on May 4, wrapping up his presentation on keyword data and best practices for SEO with these words:
When you first begin your digital marketing quest and hear that you should be creating landing pages to generate more leads, you may ask yourself: “Why can’t I just send visitors to one of my existing web pages?” The answer is: you can -- if your product or service does not require extensive research or doesn't have an extended buying process, like ordering a clever t-shirt or a pair of work boots from an online retailer. If that's the scenario, go ahead and direct your online ads and links to a product page. But in the case of buying or remodeling a home, the process is complex, and homeowners are searching online to research the latest trends in design and construction. Linking directly to your "Contact Us" or "Schedule a Consultation" page from social media or a blog post does not provide homeowners with any additional content and most likely results in potential leads leaving your site. By creating landing pages for your marketing campaigns, you can target and nurture leads for specific purposes.
As many of you know, we had a fairly major snow storm on Tuesday evening into Wednesday morning. As co-organizers of the Twin Cities HubSpot User Group, our team at Denamico was conflicted about whether we should cancel the event or proceed. Because our speaker, HubSpot's David Weinhaus, was able to successfully fly from Boston to MSP, we decided the show must go on. We are so thankful that for many local HubSpotters, the reaction to the weather was "snow SCHMOW." They battled ice-covered cars, unplowed roads, continuing snow, and even construction. We saw a great presentation and were thrilled to see everyone arrive safely even though we missed those of you who (understandably) couldn't make it. Many of you have emailed me requesting video and/or slides from the presentation and I will definitely send both to all registrants as soon as I receive them from our presenters and videographer. In the meantime, however, I wanted to share a summary for those of you who weren't able to join:
As part of our #LessonsLearned in 2015 campaign, we asked top inbound marketing and sales experts to tell us what products and/or tools changed their work this year. Their answers varied greatly, but the overarching theme we heard through all of their answers was that 2015 was a year of distractions. Everyone is overwhelmed. The tools and products these thought leaders highlighted as the most transformative were those that helped eliminate "noise" and make life simpler.
Let's talk about the bottom line, shall we? If you're reading this, chances are you know what inbound marketing is and you think it could be a good way to add to your business' growth. As part of your research and due diligence I'm guessing you also want to understand the costs involved to implement an inbound marketing strategy, how they relate to the return on investment and make sure you are set up for success before you move forward. As you may have suspected, the real answer is "it depends" and every organization's situation is different, and the simple answer would be "it depends on your business' growth goal."