When it comes to newsletters, the days of email "blasts" are long gone. These days, email marketing needs to align with the needs, interests and lifecycle stages of your target audience. As we described in a previous blog post, HubSpot's Smart Content offers elegant options for dynamically serving up personalized content to email recipients based on their list membership or lifecycle stage. Here's an example of how we integrated HubSpot's Smart Content into a client's email newsletter program...
Self-proclaimed "SEO geek" Jon Gettle, Principal Inbound Marketing Consultant of HubSpot's Services Team, has strong feelings about Google Search Console. He made that evident during the latest Twin Cities HubSpot User Group meeting on May 4, wrapping up his presentation on keyword data and best practices for SEO with these words:
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When you first begin your digital marketing quest and hear that you should be creating landing pages to generate more leads, you may ask yourself: “Why can’t I just send visitors to one of my existing web pages?” The answer is: you can -- if your product or service does not require extensive research or doesn't have an extended buying process, like ordering a clever t-shirt or a pair of work boots from an online retailer. If that's the scenario, go ahead and direct your online ads and links to a product page. But in the case of buying or remodeling a home, the process is complex, and homeowners are searching online to research the latest trends in design and construction. Linking directly to your "Contact Us" or "Schedule a Consultation" page from social media or a blog post does not provide homeowners with any additional content and most likely results in potential leads leaving your site. By creating landing pages for your marketing campaigns, you can target and nurture leads for specific purposes.
As many of you know, we had a fairly major snow storm on Tuesday evening into Wednesday morning. As co-organizers of the Twin Cities HubSpot User Group, our team at Denamico was conflicted about whether we should cancel the event or proceed. Because our speaker, HubSpot's David Weinhaus, was able to successfully fly from Boston to MSP, we decided the show must go on. We are so thankful that for many local HubSpotters, the reaction to the weather was "snow SCHMOW." They battled ice-covered cars, unplowed roads, continuing snow, and even construction. We saw a great presentation and were thrilled to see everyone arrive safely even though we missed those of you who (understandably) couldn't make it. Many of you have emailed me requesting video and/or slides from the presentation and I will definitely send both to all registrants as soon as I receive them from our presenters and videographer. In the meantime, however, I wanted to share a summary for those of you who weren't able to join:
As part of our #LessonsLearned in 2015 campaign, we asked top inbound marketing and sales experts to tell us what products and/or tools changed their work this year. Their answers varied greatly, but the overarching theme we heard through all of their answers was that 2015 was a year of distractions. Everyone is overwhelmed. The tools and products these thought leaders highlighted as the most transformative were those that helped eliminate "noise" and make life simpler.
Let's talk about the bottom line, shall we? If you're reading this, chances are you know what inbound marketing is and you think it could be a good way to add to your business' growth. As part of your research and due diligence I'm guessing you also want to understand the costs involved to implement an inbound marketing strategy, how they relate to the return on investment and make sure you are set up for success before you move forward. As you may have suspected, the real answer is "it depends" and every organization's situation is different, and the simple answer would be "it depends on your business' growth goal."
As the New Year is upon us, we find ourselves reflecting on the past year and those who have helped us shape our agency. To our clients and connections, we thank you for your business and continued support. Our successes together have allowed our agency to grow in two ways: 1. We've been able to grow our team of talented individuals we rely on to provide excellent service. 2. We've been able to start offering several new services including website design and videography. With a larger staff, we required a new office space to allow them the opportunity to work at their best and are excited and proud to be a part of the vibrant North Loop Neighborhood of Minneapolis.
Today's business owners realize that their website is a critical component of their sales, marketing, and communication strategy. They correctly understand that the world has changed and that consumers are looking to connect with them and learn about their brand online.