Conversations around our office at this time of the year revolve around reviewing current content and inbound marketing strategies, how they’ve changed throughout the year, and where they’re headed in 2017. While it’s easy to get excited about shiny, new tactics (we’ve all been guilty of this), we've noticed four trends that continually pop up during our discussions.
Do you feel like the last marketer on the planet trying to convince your boss to invest in content marketing? It can be a lonely feeling -- waiting for the green light to implement your strategy. Problem is, you think the boss is the issue. Wrong. It’s you. And, it’s a tough pill to swallow.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
In my experience, HubSpot continues to focus on three major themes at INBOUND each and every year. INBOUND16, held last week, was no exception. As business leaders, sales professionals, and marketers, we should all be doing the following: Focus on PEOPLE. And not only your prospects and customers. To achieve success, you also need to invest in yourself and your employees. Focus on GROWTH. Find new ways for your teams to achieve growth for your business. Strategy, leadership, and a keen eye on trends will foster success. Focus on AUTOMATION. Sales and marketing teams now have the power to leverage innovative technologies to reach more people, qualify more leads, close more deals, and report on the process in less time. Streamline the process using automation. The following list includes notes from our INBOUND16 attendees.
After the fog of the election lifted yesterday, INBOUND breakout sessions filled the day. Denamico inbounders scattered throughout the Boston Convention & Exhibition Center to gain industry insights and actionable tips related to their roles back home.
HubSpot’s annual conference, INBOUND, kicked-off last night in Boston! A few members of our team are fortunate to be here to learn, be inspired, and connect with like-minded marketers and business people.
Regardless of your industry, your role, and your experience level with inbound marketing, HubSpot's annual INBOUND event in Boston next week (Nov. 8-11) holds a tremendous amount of learning opportunities, networking events, and entertainment solutions. It can be a bit hectic if you're not prepared. So we've decided to share a few tips and insights from our experienced INBOUND crew to help you navigate and enjoy the show. Heck, we even got a first-timer to chime in. See you there!
I have a new certification. It’s from HubSpot. It's got my name on it and the designation, Inbound Certified. But, I’m a writer. Our marketing processes are already in place. I’m handed projects with the perceived sentiment -- here are the goals… now, go and write. So, was the time well spent? Yes. As a HubSpot Inbound Certified writer, I now: have a clearer understanding of what types of content prospects are seeking. have joined the inbound conversation by broadening my vocabulary. can explain and apply theory behind my best practices for producing content. recognize how my role plays into our overall marketing strategy. have a heightened sense of what content will resonate with audiences. If this reads like I’m thinking out loud, good. This started as a simple brainstorming exercise to get my mind thinking about the benefits of a HubSpot Inbound Marketing Certification. Nevertheless, as I was generating the list, I realized that the exercise itself was a significant sharing point.
So, you have a content marketing strategy in place, and you're delivering content via your website on a consistent basis, but you're just not generating leads. What's up? Well, there may be several factors at play. Let's take a look at a few of them:
ABOUT THE PROJECT We’ve all heard about the power of video, but we know many companies sometime struggle to understand how and why to use it. One practical application for video is on landing pages.
If you're like most builders and suppliers, you are eager for sales and marketing results that you can count on. You want more website visitors, more leads...and ultimately, more customers. In the minds of many business owners, jumping in to tactics is often perceived as the fastest way to achieve those results and growth. The truth, however, is that inbound marketing approaches that begin by focusing on tactics tend to end in failure. The good news is that there is an easier way.