Having a stake in the Technology and Software as a Service industry, you understand the importance of leveraging digital spaces to grow your business online. That being the case, you've done your research and feel that inbound marketing is a great fit for your business model. But how do you choose the best strategic partner to work with? Here's the first step in finding the right inbound marketing agency to get the results you need.
Building a strong customer base is critical for companies in the Technology and SaaS industry. But do you know how much your business is spending to achieve new customers?
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either. You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.
As marketing tries to keep pace with technology, the terms we use to describe certain tactics and strategies also change. This can cause some confusion, even for today's tech-savvy professionals. But the number one question we often hear from business leaders and upper management is: What's the difference between... Content Marketing Online Marketing Digital Marketing and Inbound Marketing? To answer the question, let's take a closer look at each marketing term and the influences that shaped its development.
As we head into the heart of the holidays, and with a new year on the horizon, our team looked back at our blog content from the past year to identify some of the outstanding content. Our Top 10 list is comprised of a variety of subjects, from marketing automation best practices to tips on how to conduct a successful interview. We chose the following posts, in part, because they performed well in terms of traffic and conversion rates. However, our criteria for choosing posts also included the overall value for readers in terms of practical advice and thought leadership.
Conversations around our office at this time of the year revolve around reviewing current content and inbound marketing strategies, how they’ve changed throughout the year, and where they’re headed in 2017. While it’s easy to get excited about shiny, new tactics (we’ve all been guilty of this), we've noticed four trends that continually pop up during our discussions.
Do you feel like the last marketer on the planet trying to convince your boss to invest in content marketing? It can be a lonely feeling -- waiting for the green light to implement your strategy. Problem is, you think the boss is the issue. Wrong. It’s you. And, it’s a tough pill to swallow.
In my experience, HubSpot continues to focus on three major themes at INBOUND each and every year. INBOUND16, held last week, was no exception. As business leaders, sales professionals, and marketers, we should all be doing the following: Focus on PEOPLE. And not only your prospects and customers. To achieve success, you also need to invest in yourself and your employees. Focus on GROWTH. Find new ways for your teams to achieve growth for your business. Strategy, leadership, and a keen eye on trends will foster success. Focus on AUTOMATION. Sales and marketing teams now have the power to leverage innovative technologies to reach more people, qualify more leads, close more deals, and report on the process in less time. Streamline the process using automation. The following list includes notes from our INBOUND16 attendees.
After the fog of the election lifted yesterday, INBOUND breakout sessions filled the day. Denamico inbounders scattered throughout the Boston Convention & Exhibition Center to gain industry insights and actionable tips related to their roles back home.
HubSpot’s annual conference, INBOUND, kicked-off last night in Boston! A few members of our team are fortunate to be here to learn, be inspired, and connect with like-minded marketers and business people.