Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses.
What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind, “marketing automation” continues to be a frequently searched term among business and marketing professionals.
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As we head into the heart of the holidays, and with a new year on the horizon, our team looked back at our blog content from the past year to identify some of the outstanding content. Our Top 10 list is comprised of a variety of subjects, from marketing automation best practices to tips on how to conduct a successful interview. We chose the following posts, in part, because they performed well in terms of traffic and conversion rates. However, our criteria for choosing posts also included the overall value for readers in terms of practical advice and thought leadership.
Newsletters are still considered a great way to grow and maintain relationships, even during times when people aren’t actively making purchasing decisions. If your email list has stagnated, or you’re looking to boost subscribers for an upcoming campaign, it may be time to perform an audit of your invitation system. Ask yourself this simple question: How easy is it for people to subscribe to our newsletter? During your evaluation, make sure that you’re sending out an invitation on all of your platforms, including the following:
ABOUT THE PROJECT We’ve all heard about the power of video, but we know many companies sometime struggle to understand how and why to use it. One practical application for video is on landing pages.
Over the last couple of weeks, we’ve been talking about the stages of the inbound marketing methodology. The first stage is to attract your target audience to you with well-written content that addresses their needs, questions, and goals. This content comes in the form of blogs, which are optimized for keywords relevant to your audience and promoted on social media sites. The next stage is converting your site visitors into leads by gathering their contact information through calls to action, landing pages, and forms. Now we’re going to go over what happens next: the close.
A genuine thank you can go a long way in the business and nonprofit sectors. Thanking your customers and your constituents can help deepen brand loyalty and engagement. Saying thank you can even offer your business a competitive advantage. But when it comes to online thank you’s, too often businesses miss out on valuable engagement opportunities. Perhaps the most overlooked online thank you is the post-conversion confirmation page, or thank you page. A thank you page is the page that a web visitor will see right after they’ve filled out a form, made a purchase, signed up for your newsletter, or taken some other online action (conversion) that your organization has identified as a priority.
Is that the right question? If you work in, or manage sales, you already know that the best CRM is essentially the one that works. The sales software that helps you prospect better, manage your pipeline more efficiently, communicate more easily with your leads and customers, and assist you in getting more sales as efficiently and effectively as possible. If you're still not sure about why to use a CRM, you should first read this. That post includes some of the data about how using a CRM improves the sales process, including how it can increase revenue by 41% per sales rep. On the other hand, if you're already convinced you need a CRM, you just need help figuring out which is the best CRM for you, then this post is for you.
Closing the Sales Loop on Sales and Marketing This past week, we were thrilled to host a happy hour networking event, Closing the Sales Loop, for businesses in Minneapolis. In a presentation that evening, we discussed the topic of Customer Relationship Management (CRM) software, specifically the benefits, implementation practices, and the importance of sales and marketing alignment. CRMs are transforming the way organizations and businesses interact with prospects and customers. Here are a few statistics from the presentation to highlight what a CRM can do for you: 53% of top-performing companies are investing in a CRM to drive sales productivity 47% of polled CRM users said customer satisfaction was significantly impacted by their CRM in 2015 74% of polled respondents to a CRM user survey indicated that their CRM software allowed them to have greater access to customer data Per sales person, a CRM can increase revenue by 41%