What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind, “marketing automation” continues to be a frequently searched term among business and marketing professionals.
As we head into the heart of the holidays, and with a new year on the horizon, our team looked back at our blog content from the past year to identify some of the outstanding content. Our Top 10 list is comprised of a variety of subjects, from marketing automation best practices to tips on how to conduct a successful interview. We chose the following posts, in part, because they performed well in terms of traffic and conversion rates. However, our criteria for choosing posts also included the overall value for readers in terms of practical advice and thought leadership.
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Newsletters are still considered a great way to grow and maintain relationships, even during times when people aren’t actively making purchasing decisions. If your email list has stagnated, or you’re looking to boost subscribers for an upcoming campaign, it may be time to perform an audit of your invitation system. Ask yourself this simple question: How easy is it for people to subscribe to our newsletter? During your evaluation, make sure that you’re sending out an invitation on all of your platforms, including the following:
ABOUT THE PROJECT We’ve all heard about the power of video, but we know many companies sometime struggle to understand how and why to use it. One practical application for video is on landing pages.
Over the last couple of weeks, we’ve been talking about the stages of the inbound marketing methodology. The first stage is to attract your target audience to you with well-written content that addresses their needs, questions, and goals. This content comes in the form of blogs, which are optimized for keywords relevant to your audience and promoted on social media sites. The next stage is converting your site visitors into leads by gathering their contact information through calls to action, landing pages, and forms. Now we’re going to go over what happens next: the close.