Social media is a tremendous resource for companies to develop brand awareness, promote products and events, provide customer service and technical support, and to recruit top talent within a specific industry. In a recent industry report on how employers are using social media to grow their business, 90% of those surveyed reported that their social media efforts generated more exposure for their business. Increasing traffic to their websites was the second major benefit, with 77% reporting positive results. More than half of the businesses that have been committed to using social media for at least two years indicated a direct improvement in sales.
Are you concerned about social media risks for your company? If so, you’re not alone. A survey examining corporate social media risk found that 71% of companies are concerned about social media risks, but only 36% provide social media training for employees. If your company is among the savvy (but minority) businesses that have a social media policy, then you’re already ahead of the game. But you shouldn’t stop there. Just having a social media policy doesn’t mean your employees will act on the policy, use it, or even understand it.
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Online reviews play a large role in customers’ choice of a product or service. And the importance of that role is growing. The 2013 Local Consumer Review Survey reported that 79% of consumers trust online reviews as much as personal recommendations! But maybe you’re thinking… Okay, I get it. But HOW do I get online reviews? First and foremost, make sure you’re asking for reviews… the right way.