Testimonials from delighted customers can be used in a variety of ways, but many residential builders and remodelers fail to utilize them to their full potential. Are they hidden away on your website, simply listed on a separate page? If so, do you really think visitors to your site are seeking testimonials out on their own? Probably not. That type of search behavior is typically related to third-party reviews found on Google, Yelp, or Houzz. To get more eyes on valuable testimonials for your business, give them a purpose, display them in creative ways, and use storytelling to help potential customers move forward in the buying process.
Social media is a tremendous resource for companies to develop brand awareness, promote products and events, provide customer service and technical support, and to recruit top talent within a specific industry. In a recent industry report on how employers are using social media to grow their business, 90% of those surveyed reported that their social media efforts generated more exposure for their business. Increasing traffic to their websites was the second major benefit, with 77% reporting positive results. More than half of the businesses that have been committed to using social media for at least two years indicated a direct improvement in sales.
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Are you concerned about social media risks for your company? If so, you’re not alone. A survey examining corporate social media risk found that 71% of companies are concerned about social media risks, but only 36% provide social media training for employees. If your company is among the savvy (but minority) businesses that have a social media policy, then you’re already ahead of the game. But you shouldn’t stop there. Just having a social media policy doesn’t mean your employees will act on the policy, use it, or even understand it.
Online reviews play a large role in customers’ choice of a product or service. And the importance of that role is growing. The 2013 Local Consumer Review Survey reported that 79% of consumers trust online reviews as much as personal recommendations! But maybe you’re thinking… Okay, I get it. But HOW do I get online reviews? First and foremost, make sure you’re asking for reviews… the right way.