Star Trek, Inspector Gadget, Iron Man, dot-com millionaires, and now... you. Almost every smartphone user has voice search or a digital assistant at their disposal. For businesses, then, what does that mean for SEO keywords? A LOT. Much like a standard Google search, the keywords you use play a big role in your business’ discoverability on the internet. And now that we’re adding voice search to the mix, your keywords will need to adapt as well.
The Evolution of Testimonials Testimonials work. People are more apt to believe a stranger than your sales pitch any day. Its how we operate. People don't want to be sold to anymore. To help build trust, marketers turned to testimonials. At first, we put them on a dedicated page within websites. We were proud of them – those few lines of text followed by a name and company info. And the lists grew. The pages were filling up and all of those testimonials started to blur together into a mass. Eventually, nothing stood out. More white, skimmable noise.
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Have you ever wondered, “Hey, why did my review disappear from Yelp?!?” Or, “Did someone delete my review?” If you're keeping a close eye on your review sites, chances are, you've asked one or both of these questions. Maybe you checked your business Yelp listing on Monday and there were 66 reviews. Then on Sunday, you notice that you’re back down to 62 reviews. Or, perhaps a very satisfied customer called you to say thanks. She explained how amazing your customer service is. She also told you that she just posted a raving review of your business on Yelp. So, of course, you click over to your Yelp business listing to read her feedback. But it’s not there! Chances are, your customer did not delete the fantastic review she just left. Instead, it’s likely those reviews have been caught up in the Yelp Filter.
Self-proclaimed "SEO geek" Jon Gettle, Principal Inbound Marketing Consultant of HubSpot's Services Team, has strong feelings about Google Search Console. He made that evident during the latest Twin Cities HubSpot User Group meeting on May 4, wrapping up his presentation on keyword data and best practices for SEO with these words:
Increasing traffic to your website is a challenge for a lot of businesses, and there are many ways to get those site visit numbers shooting up and to the right. But more traffic doesn't always equate to more sales. What you want as a home builder is to attract the right traffic -- the kind of visitors who repeatedly use your website as a destination for answers to their questions while they grow from a curious potential home buyer to someone ready to start working with you.