The popular SEO tools company, Moz, has some of the best available SEO resources online. Every week, they put out an instructional “Whiteboard Friday” video with topics ranging from beginner tips, SEO best practices, and current search engine trends. These videos teach viewers how to maximize their presence online by achieving higher search engine rankings. In these three Whiteboard Friday videos, SEO guru Rand Fishkin explains some of the common misconceptions people have about content marketing:
How many times a day do you turn to your phone to find an answer to a question? How frustrating is it when you google something and find yourself squinting trying to read the answer on a website that has not been optimized for mobile?
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When a prospective resident or family member goes online to research care options, you want them to find your website – and you want them to find it first. Showing up on the 3rd, 4th, or 5th search engine results page (SERP) just doesn’t cut it these days. After all, 75% of users never scroll past the first page of search results! So how do you improve your SEO? To start with, it’s helpful to keep in mind that there are two types of SEO: On-Site and Off-Site SEO. To optimize your chances of getting found online, your organization will want to pay attention to both. On-site SEO involves strategies and tactics you can implement directly on your website, so it’s easier to move the needle on this one. Off-site SEO, on the other hand, includes all the elements of SEO that happen outside of your website. Among the most influential off-site factors are inbound links.
If your business is already blogging consistently, then you know it requires a diligent commitment of time, creativity and energy. And you want to assure you’re getting the best ROI you can for that time and energy – right? Well, one very important quality check for each and every blog post you generate should be focused on SEO, or search engine optimization. After all, your business is generating quality content, so you’ll want to make sure you’re also doing everything you can to help people find that great content. To help you get started, here are 10 easy things you can do to strengthen the SEO of your blog posts.
As a small business owner or senior manager, you want people to easily find your business and to know about the amazing services and products you offer. In the digital space, your website is the go-to place to grow leads, nurture relationships and close sales. But first, you need people to find your business online. This is where SEO comes in.