Ask any CEO, office manager, or new hire if they believe company culture is important. I can guarantee that 9 times out of 10, they’ll be quick to respond with a blatant YES. Why? Because company culture is what drives us to get out of bed, get in our car, and drive to work every day. Without a strong sense of culture at the workplace, employees won’t be happy, and we all know that happy employees equate to better customer service, better products, and of course, a better company to stick with in the long-run. In other words, great company culture leads to “customer-centric” results.
Social selling isn't magic, according to HubSpot's Social Media Marketing Manager, Chelsea Hunersen. Really, it should be a part of your regular sales strategy, she stated during her presentation for the Twin Cities HubSpot User Group gathering yesterday.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
The holidays are a very busy time, even on social media. On Facebook, there are more posts, shares, and comments during the holidays than any other time of the year. It's the best time to reach your audience and grow your business.
Before social media, car dealerships have relied on billboards, television ads, radio promotions, and the local newspaper to promote vehicles on their lot. However, these ROI-lacking mediums seem to have run their course. With people spending less time listening to standard radio and newspaper sales on the decline, some car dealerships are turning to social media and other forms of content marketing to reach new and prospective customers. This isn’t necessarily a bad idea given the fact that social media users spend 109 minutes of their day on these platforms. For car dealerships, social media is a great way to reach customers in any stage of the purchasing process.
A genuine thank you can go a long way in the business and nonprofit sectors. Thanking your customers and your constituents can help deepen brand loyalty and engagement. Saying thank you can even offer your business a competitive advantage. But when it comes to online thank you’s, too often businesses miss out on valuable engagement opportunities. Perhaps the most overlooked online thank you is the post-conversion confirmation page, or thank you page. A thank you page is the page that a web visitor will see right after they’ve filled out a form, made a purchase, signed up for your newsletter, or taken some other online action (conversion) that your organization has identified as a priority.
Professor John Henrik Clark once said, “A good teacher, like a good entertainer first must hold his audience’s attention, then he can teach his lesson.” As marketers and business people, we’re teaching lessons every day - using our web content to educate and inform our visitors until they see the value of our products and services. But before we enter these “teaching moments” with our prospects, we have to somehow attract their attention. Almost every marketing person I talk to shares one common goal: increase brand awareness. I’ve started to notice that different people mean different things when they mention this goal. Some are hoping to expand their reach to new networks of people. Others want people to start looking around on their website or blog, sharing their social posts, or watching their YouTube videos. Whether your definition is more about entering prospects’ consciousness or getting them to take initial action, your goal is the same as Professor Clark’s...get your audience’s attention. Once you’ve figured out a few ways to attract attention and generate “brand awareness,” the only way to improve and grow is to set measurable goals and then work to achieve them. Most goal-savvy business people know how to track conversion rates and sales, but how do you track something as general and “fluffy” as awareness? In the traditional days of marketing and advertising, you just didn’t. There was no way to know how many people paid attention to companies’ radio ads, billboards, and press releases. Unless customers called up sales and mentioned these channels, there was no way to track ROI. These days, things are different. With abundant digital channels, everything is trackable...even brand awareness. Here, I’ve laid out the top five most compelling metrics your team can use to set SMART goals and start increasing brand awareness.
Social media is a tremendous resource for companies to develop brand awareness, promote products and events, provide customer service and technical support, and to recruit top talent within a specific industry.
With Facebook’s diminished organic reach, you’ve probably started leveraging the platform's social advertising features. (And if you haven’t, now is a good time to start!) The most well-known among these advertising options is the Facebook “boost post” button. Boost post is okay in an extreme pinch, but it has a lot of limitations. To achieve a stronger ROI for your social advertising investment, you’ll need to let go of 'boost post' and start using Facebook Ads Manager and Power Editor. If you’re new to Facebook Ads Manager, the tool can feel a little overwhelming at first. But once you dig in, you’ll find it pretty straightforward to use, and it delivers far more powerful functionality than the simple boost post button. Here are four tips to help you get started with Facebook Advertising:
Scared of using Snapchat for your business? You’re not alone. But it may cost you long-term growth. So get over it and start engaging your audience where they live. That was the key takeaway from Carlos Gil’s presentation, Snapchat for Business, at Digital Summit Minneapolis last week.