Throw the names Microsoft and LinkedIn in the same headline with the verb “acquires” and you’re bound to crane marketers’ necks. But, beyond the staggering amount of money reported to complete the deal ($26.6 billion), the news from Monday’s announcement shouldn’t leave our heads tilted for too long. Why? From a B2B perspective, Microsoft’s acquisition of LinkedIn reaffirms that certain strategies we employ for our businesses and clients to generate more leads and sales are on the right track. Specifically, we're thinking about the the following: target marketing email personalization marketing automation list segmentation
Part image-based search engine, part professional directory, part social media platform, Houzz.com has taken a foothold in the home remodeling and design industry. The highly visual site boasts more than 35 million unique visitors a month. More than 90% of those visitors are homeowners. As a home builder, architect, remodeler, landscape designer, or manufacturer of building or interior design products, Houzz is a way to further your brand online, establish and share your expertise, connect with targeted consumers, and generate traffic to your website. All good things for your business. Simply having a professional profile, however, won’t help you generate new business. Keep in mind that 800,000 (and growing) other professionals are fighting for the same attention. To begin, try starting with a few goals in mind.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
These days, employee brand advocacy programs are getting a lot of attention – and for good reason. When your staff members share, create and engage with your brand across their social media channels, it exponentially increases your brand’s reach. In fact, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers. But employee brand advocates offer something even more valuable than reach. Employees are powerful forces for building your brand’s trust and credibility. Put simply, members of the general public trust everyday people like themselves a lot more than they trust businesses and CEOs. A recent study by Edelman on trust and employee engagement found that employees are the most credible voices on multiple topics, including innovation, business practices, integrity and the company’s work environment.
Generating leads for your business can be confusing and when you need them, you need them fast. You’ve tried printing flyers, trade shows, networking and maybe even social media. With a tight marketing budget, you may be wondering if there are any free, worthwhile strategies and tools that can not only help you manage your lead generation efforts, but also help you drive revenue. Good news, there is!
Increasing traffic to your website is a challenge for a lot of businesses, and there are many ways to get those site visit numbers shooting up and to the right. But more traffic doesn't always equate to more sales. What you want as a home builder is to attract the right traffic -- the kind of visitors who repeatedly use your website as a destination for answers to their questions while they grow from a curious potential home buyer to someone ready to start working with you.
As a resource for home builders and remodelers interested in learning more about digital marketing, we've assembled some of our top blog posts that focus on marketing strategy, website design, blogging and social media, and industry trends and other tips of the trade. Click on the titles below to view each post.
Social media is rife with different types of content -- some good, some bad. We were curious to see how local home builders are using social media to promote their brand, connect with homeowners, drive traffic to their website, establish authority in the industry, and simply delight existing customers and prospects along the way.
In the age of social selling, company advocacy, and thought leadership, it’s no longer enough for business owners to have basic LinkedIn profiles or worse - to rely on their company page to build relationships and generate leads. The most successful business owners, CEOs, and company leaders engage with professional contacts, colleagues and prospects as individuals using their LinkedIn profiles as 24/7 networking tools.
There's a feeling of dread when you're trying to accomplish something you've done 100 times before, and this time it doesn't work. If you use a lot of images on your Facebook business page, there is a possibility that you will find yourself banned from posting images for a period of time, due to copyright issues. It's easy to tell when this has happened. You go to insert an image for your Facebook post, and notice that the "Publish" button is in a faded, un-clickable state. Has this happened to you before? If it has, it can certainly be concerning, especially if you want to share a new promotion and/or campaign. Never fear, we have some information for you on how to handle the ban.