Video content is everywhere these days. And your business is brainstorming new video topics on the fly. Rather than chasing every new idea with video, take a step back to analyze if the medium is really the right fit for your project's goals. A quick gut-check will help you save time and money!
Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Building a strong customer base is critical for companies in the Technology and SaaS industry. But do you know how much your business is spending to achieve new customers?
Whether you are just starting to create premium content offers for your website, or you're not happy with the current lead-gen results, develop a content road map to hit your destination faster.
Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.
As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.
Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike. Look out for the second part next week, or take a glance at our eBook for more about video marketing.
The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either. You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.
We decided to step in front of the camera this week to share some video marketing tips. It seemed fitting to deliver our message about video with... a video. This being our first vlogging venture, we learned a few things in the process of filming. But that could be a post of it’s own. (Hint: It probably will be.) If nothing else, we hope you find our first crack at becoming boisterous on-screen personalities amusing. Enjoy!