Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

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Video Marketing | Content Marketing | Strategy

5 Questions to Ask Before Creating a Video [Video]

By: Kayla Fullington
March 30th, 2017

Video content is everywhere these days. And your business is brainstorming new video topics on the fly. Rather than chasing every new idea with video, take a step back to analyze if the medium is really the right fit for your project's goals. A quick gut-check will help you save time and money!  

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Content Marketing | Strategy

5 Reasons Vlogging is Hard – And 5 Tips to Make it Easier [Video]

By: Adam Stewart
March 20th, 2017

Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business. 

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

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Inbound Marketing & Sales | Strategy

Determining Customer Acquisition Cost for Tech/SaaS Companies

By: Brendon Dennewill
March 14th, 2017

Building a strong customer base is critical for companies in the Technology and SaaS industry. But do you know how much your business is spending to achieve new customers?

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Content Marketing | Strategy

3 Tips for Developing a Content Road Map [Video]

By: Adam Stewart
March 1st, 2017

Whether you are just starting to create premium content offers for your website, or you're not happy with the current lead-gen results, develop a content road map to hit your destination faster.

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Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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HubSpot | Strategy

How to Develop SMART Marketing Goals [Template]

By: Adam Stewart
February 2nd, 2017

As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.

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Video Marketing | Strategy

Common Objections to Creating Video - Part 1 [Video]

By: Mark Rolseth
January 27th, 2017

Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike.  Look out for the second part next week, or take a glance at our eBook for more about video marketing.

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Video Marketing | Content Marketing | Inbound Marketing & Sales | Strategy

How To Delight Your Customers Using Video Content

By: Mark Rolseth
January 26th, 2017

The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either.  You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.

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Video Marketing | Strategy

6 Simple Ways to Use Video for Your Business [Video]

By: Mark Rolseth
January 20th, 2017

We decided to step in front of the camera this week to share some video marketing tips. It seemed fitting to deliver our message about video with... a video. This being our first vlogging venture, we learned a few things in the process of filming. But that could be a post of it’s own. (Hint: It probably will be.) If nothing else, we hope you find our first crack at becoming boisterous on-screen personalities amusing. Enjoy!

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