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Top 7 Tools for Creating B2B Buyer Personas

Building buyer personas for B2B? Discover the top 7 free tools you can use for personas you'll love.

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5 Questions to Ask Before Creating a Video [Video]

When you start thinking about all the different ways your business can utilize video content, it’s really exciting! Ask yourself these questions to get started.

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5 Reasons Vlogging is Hard – And 5 Tips to Make it Easier [Video]

Posted on March 20, 2017 by Adam Stewart | Content Marketing, Strategy

Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business.

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Determining Customer Acquisition Cost for Tech/SaaS Companies

Posted on March 14, 2017 by Brendon Dennewill | Inbound Marketing & Sales, Strategy

Bottom-line impact from your marketing and sales efforts can be tracked. Dig into customer acquisition cost for your Tech/SaaS business to begin measuring ROI.

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3 Tips for Developing a Content Road Map [Video]

Posted on March 1, 2017 by Adam Stewart | Content Marketing, Strategy

Today, we are going to be talking about content road mapping and setting yourself up for lead generation success. Let’s get started with three tips.

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