Successful marketing managers have the ability to communicate their worth in terms of metrics and actions, real numbers and results that bosses can relate to.
Here's some of the business reasons that would motivate organizational leadership to start outsourcing marketing.
Learn more about Revenue Marketing and how you can turn your marketing team into a profit center instead of a cost center.
Here are several before, after and during trade show ideas to help you integrate inbound marketing into your next event.
Calculating and monitoring your cost of customer acquisition will give you insight into marketing and sales efficiency, develop a smart budget, spend marketing dollars more wisely, and more. Here's how.