The decision to keep video production in-house demands resourcefulness from you and your team. If you only have cell phones and point-and-shoot options at your disposal, that shouldn't limit your ability to share some company-culture moments on social media, document meetings for internal use, or showcase basic customer testimonials.
For the panelists at today's Business Marketing Association (BMA) Minnesota event, Using Video to Tell Your Brand's Story From Every Angle, video is part passion, part art, part science, and part "jumping in."
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Video content is everywhere these days. And your business is brainstorming new video topics on the fly. Rather than chasing every new idea with video, take a step back to analyze if the medium is really the right fit for your project's goals. A quick gut-check will help you save time and money!
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses.
So you want to create more video content. That's great! But you may be wondering how to start the process to create video content that ties into your overall marketing strategy. To do so, you should talk through these questions with your team to set the goal and scope of each video project.