Are you familiar with the expression dog days of summer? At least here in Minnesota − the Land of 10,000 Lakes − the dog days are those hot, steamy summer days when an algae bloom puts a layer of green scum on the lake. The air is thick and humid, and everything feels, well, stagnant. Maybe your marketing efforts feel stagnant, like they’re stuck in the dog days.
We've been working on a lot of new websites for clients lately -- writing new copy and developing inbound and content marketing strategies along the way. And I've noticed a common trend for many B2B and B2C sites. Generally speaking, they all have solid copy and excellent content. But something's a bit off.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
So, you have a content marketing strategy in place, and you're delivering content via your website on a consistent basis, but you're just not generating leads. What's up? Well, there may be several factors at play. Let's take a look at a few of them:
If you're like most builders and suppliers, you are eager for sales and marketing results that you can count on. You want more website visitors, more leads...and ultimately, more customers. In the minds of many business owners, jumping in to tactics is often perceived as the fastest way to achieve those results and growth. The truth, however, is that inbound marketing approaches that begin by focusing on tactics tend to end in failure. The good news is that there is an easier way.
A genuine thank you can go a long way in the business and nonprofit sectors. Thanking your customers and your constituents can help deepen brand loyalty and engagement. Saying thank you can even offer your business a competitive advantage. But when it comes to online thank you’s, too often businesses miss out on valuable engagement opportunities. Perhaps the most overlooked online thank you is the post-conversion confirmation page, or thank you page. A thank you page is the page that a web visitor will see right after they’ve filled out a form, made a purchase, signed up for your newsletter, or taken some other online action (conversion) that your organization has identified as a priority.