Have you heard this catchy phrase? "Your website is your best salesperson." We've heard it, too -- and we've repeated it on our blog because to a point, it's true. However, it may be time to shift that perspective. Rather than thinking about your website as a standalone part of your sales team (constantly generating leads behind the scenes), it may be more beneficial to think about it in terms of sales enablement.
Luke Summerfield of HubSpot describes a website as your number one marketing asset and number one salesperson. It’s on and working 24/7, 365 days a year, he explained during a visit to the Denamico office. Why then, he added, should we invest high up-front costs and extended periods of time to produce or redesign a site built solely on assumptions -- “a bunch of little decisions rolled up into one educated guess.” It doesn't make sense. The risks outweigh the rewards.
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When it comes your website, the old adage of "if it ain't broke, don't fix it" should not be applied. Having a dated website may be damaging your brand as a builder and costing you jobs. Savvy homeowners and potential clients are turning to the internet to research and learn about new building options. Actually, 86% of consumers stated that using a search engine allowed them to learn something new or important. With all of the advances and innovative construction techniques in the building industry today, is your website working hard enough to engage visitors and generate leads for your business?
A responsive website is a site that reacts to the device that it is being viewed on. Meaning, if you are viewing a website on a desktop computer, your viewing experience will be optimized for that device. The same will be true if you’re viewing that website on a tablet or mobile phone.
The Sales Lion founder and famed “pool guy,” Marcus Sheridan, visited our office recently to meet with the Denamico team and to lead a workshop for one of our clients. We took the opportunity to pick his brain, so to speak, on various questions we commonly hear regarding online lead and sales generation. Continuing our series of video responses, we asked Marcus the following: "What quantifies a successful website for a business today?"
As the New Year is upon us, we find ourselves reflecting on the past year and those who have helped us shape our agency. To our clients and connections, we thank you for your business and continued support. Our successes together have allowed our agency to grow in two ways: 1. We've been able to grow our team of talented individuals we rely on to provide excellent service. 2. We've been able to start offering several new services including website design and videography. With a larger staff, we required a new office space to allow them the opportunity to work at their best and are excited and proud to be a part of the vibrant North Loop Neighborhood of Minneapolis.
Not so long ago (today), in a galaxy reachable by your fingertips (the Internet), our Denamico team of misfits launched a website using HubSpot’s COS for the three-dimensional hologram Jedi Masters, Zebra Imaging. The Star Wars themed site highlights Zebra Imaging’s exclusive 3D hologram devices (licensed by Lucasfilm) featuring characters and scenes from the films. Throughout Star Wars mythology, holograms serve as the primary means of communication. Inspired by this distinct and memorable visual, we worked with Zebra Imaging to design a strikingly visual and highly functional website to coincide with the opening of Star Wars: Episode VII The Force Awakens and Zebra Imaging’s release of its first full-parrallax 3D hologram in the Star Wars series: Death Star Trench Run.
It was our privilege, recently, to welcome sales and marketing communication authority, Marcus Sheridan, to direct a workshop for one of our clients. During the visit, we sat down with Marcus and asked him a few questions that often spring up in conversations we have with business owners and marketing teams. While our clients and prospects certainly recognize the value of having a website for their business, many struggle with defining and implementing a great website experience. For this one-on-one with Marcus, we asked: "What does it mean to have a great website in 2015 and beyond?"
How many times a day do you turn to your phone to find an answer to a question? How frustrating is it when you google something and find yourself squinting trying to read the answer on a website that has not been optimized for mobile?
Websites for senior care organizations have a big job. They need to inform prospective residents about available services. But these sites also need to do something much more challenging than simply lay out a menu of services. They need to illustrate high-quality, compassionate care. And they need to balance quality-of-care marketing with vibrant illustrations of quality-of-life so prospective residents will have answers to questions like… What’s the food like? What activities are offered? What’s close by? What learning opportunities are there?