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Holiday Video Strategy

The following is a behind-the-scenes look of what actually goes into planning a holiday video message, from your inbound marketing and sales friends at Denamico!


Sometimes, the message should remain simple.

Happy Holidays, all!


Video Specialist: Sorry I'm late guys.

SEM & Social Media Specialist: You're cool.

Senior Strategy Manager: Okay, everybody. Today we're going to be talking about capacity planning and strategy for the holiday video. Does anyone have any ideas?

CEO: Can we step back and talk about the budget for this project?

President: I'd like to cover our lead generation goals.

Content Strategist: What about an audience? Do we even have a script? How's it going to fit into our editorial calendar?

Marketing Automation Manager: Have we thought about how we're going to get this out to people? Am I going to need to build a workflow?

Video Specialist: So we gotta think about lighting and location, too.

SEM & Social Media Specialist: Guys, guys, guys, guys... can't we just say Happy Holidays.


Interested in using more video within your content marketing strategy next year? Check out our free video marketing series to accelerate traffic, leads, and sales for your business.

Video Marketing Series


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