Inbound vs Outbound Marketing: Explained in 5 Images

By Donna Arriaga | July 29, 2014

inbound_vs_outbound_marketing

If you’ve loosely monitored trends in marketing, then you may have come across a couple very important terms: Inbound Marketing and Outbound Marketing. Maybe you've heard of these terms, but you're not quite sure about what they mean or how they differ. Don't worry, you're not alone.

For many business owners and senior managers who are outside of the day-to-day marketing space, there’s often confusion as to what exactly is the difference between inbound and outbound marketing.

These days, understanding the benefits of inbound vs outbound is must-have knowledge. These two approaches to marketing are vastly different both in their tactics and their ability to deliver a return on investment (ROI). With inbound, businesses have a much more robust ability to monitor and measure success. Plus, inbound offers a greater ROI. (Can you tell we're big fans of inbound marketing here at Denamico?)

Because inbound is such a strong marketing approach for B2B and B2C businesses, we think it’s important to share a quick overview of what it is, and what it isn't.

Here’s a quick, easy-to-understand introduction to inbound and outbound in 5 images:

General Differences: Inbound vs Outbound

old_marketing_and_new_marketing

image: voltierdigital.com

 

brain_on_inbound_brain_on_outbound_2

image: business2community.com

 

outbound_interruption_inbound_permission

image: artillerymarketing.com




The Inbound and Outbound Toolbox

what-is-inbound-marketing

image: wordstream.com



Benefits of Transitioning from Push (Outbound) to Pull (Inbound) Marketing

benefits_of_transitioning_from_push_to_pull_marketing

image: adeccousa.com

 



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