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Still making excuses about video marketing?

Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

Wistia video thumbnail - Vlog #3 - Common Objectives to Creating Video (Part 2)

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Video Transcription

In our last vlog, we started debunking video marketing myths – or excuses, if you will – for not using video in your own marketing strategies.

We covered:

  • why you should start making videos, even if no one else in your industry currently is
  • how you can track the ROI of video using data like never before
  • and how video content can be used for both short and long term goals

Today we’re gonna cover two more excuses we often hear from marketers and business owners when it comes to video marketing.

1. Video is too overwhelming

As with any new challenge, it’s best to consult a subject matter expert.

If you don’t have anyone to turn to in-house, ask a video production company or marketing agency to assess your situation.

Many of them provide initial consultations free-of-charge. Bringing in an agency or production company to create your video is probably one of the smartest investments you can make.

It will free up your time and relieve the stress that managing video productions can bring, leaving you to focus on your own areas of expertise.

Spend your work hours doing what you do best, and outsource the rest to experts when your budget allows.

If outsourcing is not in your budget, take advantage of online resources that can help you get started creating videos in-house. Hiring an intern for video production, or dedicating a current team member to learn basic video production may be affordable alternatives to consider.

2. I don’t know where video fits into my marketing strategy

Again, if you don’t know, ask. As long as you have a goal that you want to achieve and a target audience you want to reach, a production company or agency will help you create the strategy and story needed to achieve it.

Most are full-service providers, which means they do all the work required to bring your video to life. They are experts at identifying your objectives and audience, and they know how to create content that resonates with your target market in a way that leads to action.

Think big-picture regarding the value that video can bring to your business.

By now, you shouldn’t have any excuses for jumping into video marketing. If you’d like more tips and helpful hints for getting started, download our ebook.

Video Marketing Series

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