Don't Let Company Culture Kill Your Inbound Marketing
By Donna Arriaga | October 02, 2014
Successful inbound markting requires having the right people on board to strategize, execute and evaluate your marketing initiatives. But success also hinges upon something else – your company culture.
Customers are at the heart of your inbound strategy. And buyer personas are the tools you use to infuse customer needs, questions and issues into each and every piece of content your department produces. But if the organizational culture is overly focused on the business itself – and not the customer – then you're climbing a very steep hill.
Building and implementing an inbound marketing strategy requires a deeply customer-centric culture throughout the business.
So let's take a look at the differences between a customer-centric culture and an organization-centric culture...
For how-to resources on creating a customer-centric culture where your inbound marketing (and sales!) can thrive, take a look at these posts: