If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.
Get started on your video marketing strategy.
Video can be used in lots of places, and effective video marketing comes from an understanding of which channels work for your brand and target audience.
For the purpose of this series, we’ll focus on the most obvious place to incorporate video: your website.
Why? Because video can help you rank higher on search engines.
It’s true, Google loves video content because people love video content, and Google want to push the most wanted content to the top. Right now, the algorithm is stacked in favor of video.
If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition.
In addition to ranking higher on search engines, which leads to a potential increase in traffic, video helps keep visitors on your site for longer chunks of time. This is known as engagement.
Low engagement produces high bounce rates – when people give up on your site on the first page.
The use of video on home pages, landing pages, and on blog posts has proven to increase engagement times by two minutes, which means visitors are more likely to seek out additional information. That’s a good thing.
Bottom line: video content is what consumers want. It’s engaging, it’s personable, and it’s an easy way to consume information.
In fact, 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
To increase website traffic, consider using a variety of different videos throughout your site, from branding and welcome videos, to vlogs and helpful how-to’s.