If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.
For the purpose of this series, we’ll focus on the most obvious place to incorporate video: your website.
Why? Because video can help you rank higher on search engines.
It’s true, Google loves video content because people love video content, and Google want to push the most wanted content to the top. Right now, the algorithm is stacked in favor of video.
If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition.
In addition to ranking higher on search engines, which leads to a potential increase in traffic, video helps keep visitors on your site for longer chunks of time. This is known as engagement.
Low engagement produces high bounce rates – when people give up on your site on the first page.
The use of video on home pages, landing pages, and on blog posts has proven to increase engagement times by two minutes, which means visitors are more likely to seek out additional information. That’s a good thing.