By Kristin Dennewill - July 31, 2014
How Can I Best Educate Prospective Customers & Shorten My Sales Cycle?
How many of us have asked ourselves this question? More than once?
Our world today is fairly complex. Particularly in the B2B world, there is a fair amount of educating/consulting/learning that must be done before your customer is ready to pull the trigger and purchase from you.
The tricky thing...