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A Holiday Message from Denamico [Video]

Posted on December 13, 2016 by Brendon Dennewill | Video Marketing, Company Culture

Holiday Video Strategy

The following is a behind-the-scenes look of what actually goes into planning a holiday video message, from your inbound marketing and sales friends at Denamico! 

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10 Easy Business Blog Posts for December

Posted on December 6, 2016 by Adam Stewart | Content Marketing, Company Culture

Blogging can be a slog in December, especially for B2Bs that don’t necessarily have the same holiday specials or campaigns as B2C businesses during the shopping frenzy. That being said, should you take a writing hiatus for the month?

From an audience perspective, we wouldn’t recommend it.

If you’ve been blogging regularly throughout the year, your audience expects the same frequency of posts, even during the holidays.

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Is It Okay to Ask Employees to Use Their Personal LinkedIn for Business Promotion?

IS IT OKAY TO ASK EMPLOYEES TO USE THEIR PERSONAL LINKEDIN FOR BUSINESS PROMOTION?

These days, employee brand advocacy programs are getting a lot of attention – and for good reason. When your staff members share, create and engage with your brand across their social media channels, it exponentially increases your brand’s reach. In fact, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers.

But employee brand advocates offer something even more valuable than reach. Employees are powerful forces for building your brand’s trust and credibility. Put simply, members of the general public trust everyday people like themselves a lot more than they trust businesses and CEOs. A recent study by Edelman on trust and employee engagement found that employees are the most credible voices on multiple topics, including innovation, business practices, integrity and the company’s work environment.

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A Holiday Message From Denamico

Posted on December 23, 2015 by Brendon Dennewill | Company Culture, HubSpot, Website Design

As the New Year is upon us, we find ourselves reflecting on the past year and those who have helped us shape our agency.

To our clients and connections, we thank you for your business and continued support. Our successes together have allowed our agency to grow in two ways:

1. We've been able to grow our team of talented individuals we rely on to provide excellent service.

2. We've been able to start offering several new services including website design and videography. 

With a larger staff, we required a new office space to allow them the opportunity to work at their best and are excited and proud to be a part of the vibrant North Loop Neighborhood of Minneapolis.

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True Confessions: How We Overcame Our Niche Fear

Posted on October 9, 2015 by Kristin Dennewill | Company Culture

TO SPECIALIZE OR NOT?

Have you heard the Seth Godin quote "Everyone is not your customer"? Or how about this gem from Andrew Davis, "You can't be everything to everyone, but you can be something to someone"?

Of course you have. We all have. Anyone who's had any business training has learned why it's important to specialize in a specific niche, vertical, geographic location or something. You can't be all things to all people, right? 

But if you've ever been in the position where you had to choose a specialization for your company, you know how incredibly difficult it is to actually do. It's the equivalent of picking a marriage partner for your business.

How do you choose a specialization to marry if you don't know it very well yet? What if you end up hating it? What happens to your existing customers if they're not in that industry? Are you really the best company to be in that niche if you haven't done any work in it yet? Will it be profitable? The reasons to NOT specialize are endless. 

But you know you need to choose something. Because if you don't, it's impossible to differentiate yourself. Being the vanilla option is not what anyone aspires to. When you know or do something better than anyone else, it's much easier to articulate the value you add. It also allows you to have better margins and avoid competing on price.

This is the quandry we've been going through ourselves for the better part of this year. And I am happy to say that halellujah, for better or worse, we have moved on.

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