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Using Facebook and Instagram Stories for Business

You may have heard of digital “Stories” on social media platforms, but what are they and how can they be leveraged to promote your business? With trendsetting brands embracing this new marketing tool, make sure you join the pack while the playing field is still relatively uncrowded.

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The Business Case and Guide for Using HubSpot to Measure, Automate, & Report on Customer Loyalty - Part One: Customer Loyalty - What is it & Why it Matters

Posted on December 17, 2018 by Emily Hulstein | Inbound Marketing & Sales, Strategy

Customer experience drives customer success meaning happy customers will stick around. With 95% of businesses focusing on customer experience in 2019, get to know what customer loyalty is, how it's important, and ways you can incorporate it into your business strategy.

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How to Improve Lead Quality & Attract The Projects You Want

Posted on August 31, 2018 by Erin Burke | Inbound Marketing & Sales, HubSpot

Leads happen at every stage of the buying process, but you’ll want to make sure that you’re attracting leads that are qualified. Generating a higher number of qualified leads that can close quickly will give Sales more time to nurture less-qualified leads and leads at the top of the funnel.

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Top 5 Essential Marketing Tactics for Home Improvement Companies

Posted on August 30, 2018 by Erin Burke | Inbound Marketing & Sales

If you're the owner of a home improvement company or wear the marketing hat for one, you know it is a challenge to promote your business online. In this post, we cover five tactics in digital marketing that we believe are essential to satisfy online consumer expectations for your brand.

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Why You Should Care About Lead Scoring

Posted on July 3, 2018 by Rachel Butzler | Inbound Marketing & Sales

How do you know when a lead is ready to be contacted by sales or left alone? By introducing lead scoring! We'll show you why and how.

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