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The Business Case and Guide for Using HubSpot to Measure, Automate, & Report on Customer Loyalty - Part One: Customer Loyalty - What is it & Why it Matters

Posted on December 17, 2018 by Emily Hulstein | Strategy, Inbound Marketing & Sales

Customer experience drives customer success meaning happy customers will stick around. With 95% of businesses focusing on customer experience in 2019, get to know what customer loyalty is, how it's important, and ways you can incorporate it into your business strategy.

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How to Improve Lead Quality & Attract The Projects You Want

Posted on August 31, 2018 by Erin Burke | HubSpot, Inbound Marketing & Sales

Leads happen at every stage of the buying process, but you’ll want to make sure that you’re attracting leads that are qualified. Generating a higher number of qualified leads that can close quickly will give Sales more time to nurture less-qualified leads and leads at the top of the funnel.

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Top 5 Essential Marketing Tactics for Home Improvement Companies

Posted on August 30, 2018 by Erin Burke | Inbound Marketing & Sales

If you're the owner of a home improvement company or wear the marketing hat for one, you know it is a challenge to promote your business online. In this post, we cover five tactics in digital marketing that we believe are essential to satisfy online consumer expectations for your brand.

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Why You Should Care About Lead Scoring

Posted on July 3, 2018 by Rachel Butzler | Inbound Marketing & Sales

How do you know when a lead is ready to be contacted by sales or left alone? By introducing lead scoring! We'll show you why and how.

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An AI Expert's Key to Success? Get in Over Your Head.

Posted on April 5, 2018 by Anne Daly | Inbound Marketing & Sales, Events

For Josh Cutler, openness to risk has paid off - in the form of a completely new, artificially intelligent sales phone. What else does the future of AI hold? Cutler shares his thoughts.

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