Your website is full of content, whether your consumer or search engines recognize it. Optimizing content throughout your site is crucial for the success of your business. If you’re ready to do a content audit, you should think about splitting it into two sections, SEO and content marketing.
Now that we’re adding voice search to the SEO mix, your keywords will need to adapt to maximize discoverability.
Video testimonials deliver the goods better than text testimonials because they tell stories, they connect, they evoke emotion, and they help you rank.
Did your review disappear from Yelp? It’s likely those reviews have been caught up in the Yelp Filter.
Are you using Google Search Console yet? Jon Gettle of HubSpot breaks down why you should be.