Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

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Inbound Marketing & Sales | Website Design | Strategy

Dog Days of Marketing? 5 Symptoms of Marketing Stagnation

By: Chaunce Stanton
July 6th, 2017

Are you familiar with the expression dog days of summer? At least here in Minnesota − the Land of 10,000 Lakes − the dog days are those hot, steamy summer days when an algae bloom puts a layer of green scum on the lake. The air is thick and humid, and everything feels, well, stagnant. Maybe your marketing efforts feel stagnant, like they’re stuck in the dog days.

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Inbound Marketing & Sales | Strategy

3 Tips to Start Advertising Online Today

By: Tom Hodson
June 22nd, 2017

The most amazing thing about the internet is that it’s a limitless universe of digital knowledge accessible by nearly anyone at any given moment.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

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Content Marketing | Inbound Marketing & Sales | Strategy

4 Compelling Moments When You Need an Inbound Marketing Agency

By: Chaunce Stanton
June 6th, 2017

When is it time to add outsourced marketing through a digital content agency? Maybe your business is experiencing growing pains, or maybe you'd like to experience some growing pains. These are the moments you know it's time to partner with an digital agency to help you with inbound marketing strategies.

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Social Media | Content Marketing | Inbound Marketing & Sales | Strategy

Top 7 Tools for Creating B2B Buyer Personas

By: Chaunce Stanton
May 23rd, 2017

Avoid spinning your wheels with these 7 tools for creating B2B buyer personas you can use.

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Video Marketing | Content Marketing | Strategy

5 Questions to Ask Before Creating a Video [Video]

By: Kayla Fullington
March 30th, 2017

Video content is everywhere these days. And your business is brainstorming new video topics on the fly. Rather than chasing every new idea with video, take a step back to analyze if the medium is really the right fit for your project's goals. A quick gut-check will help you save time and money!  

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Content Marketing | Strategy

5 Reasons Vlogging is Hard – And 5 Tips to Make it Easier [Video]

By: Adam Stewart
March 20th, 2017

Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business. 

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Inbound Marketing & Sales | Strategy

Determining Customer Acquisition Cost for Tech/SaaS Companies

By: Brendon Dennewill
March 14th, 2017

Building a strong customer base is critical for companies in the Technology and SaaS industry. But do you know how much your business is spending to achieve new customers?

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Content Marketing | Strategy

3 Tips for Developing a Content Road Map [Video]

By: Adam Stewart
March 1st, 2017

Whether you are just starting to create premium content offers for your website, or you're not happy with the current lead-gen results, develop a content road map to hit your destination faster.

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Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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HubSpot | Strategy

How to Develop SMART Marketing Goals [Template]

By: Adam Stewart
February 2nd, 2017

As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.

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