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By Donna Arriaga - April 21, 2015
Still using direct mail? Boost your results with these 5 tips.
In the age of digital, direct mail often gets a bad reputation. Printing and postage can be expensive. The ROI on direct mail is more difficult to measure than digital tactics. And all too often, the end recipient thinks of the print piece as “junk mail” – and it goes straight into the recycling...