In The Loop

By combining video with marketing automation, you can foster deeper connections with your leads by addressing their pain points based on the buyer's journey.

Talk through these questions with your team to set the goal and scope of each video project.

Still hosting all of your video marketing content on YouTube? You may be missing out on lead generation. Read on to see if Wistia is an option for your business.

Here are two starting blocks to help you figure out whether to produce your next marketing video in-house or to hire out some professional help.

If you want to really up your game in terms of website lead generation, try using video content to drive visitors into action.