Transworld Business Advisors of Minnesota knew their website was difficult to use and dated processes needed improvement. Their time was best spent having conversations with potential clients, closing sales, and delighting customers rather than updating a custom coded website and manually processing administrative paperwork.
Transworld looked for an experienced partner with a deep understanding of the HubSpot platform and the app ecosystem. Transworld selected Denamico to redesign their website, automate their buyer engagement processes, increase efficiencies, and help improve their customer and employee experience.
Buyers and sellers typically came to Transworld with little knowledge of the buying and selling process. Visitors were hesitant to divulge personal and financial details until trust had been built. With a need for confidentiality, the process to secure NDA’s was arduous, often leaving visitors waiting days for access to basic information.
Through a professional website design and efficient automation, we helped Transworld build trust with their visitors and ensure they knew they were in the right place to make one of the biggest transactions of their lifetime.
(original site design)
Updated imagery replaced standard and outdated stock photography creating a more intimate visitor experience and enhancing trust. The final product resulted in a highly visual, responsive, template-based website that is easy for Transworld to maintain.
Next, it was time to clearly define buyer and seller paths - getting visitors where they need to be intuitively. We restructured the topline navigation and home page CTA’s allowing visitors to quickly self-select between embarking on the “buyer’s” journey or the “seller’s” journey.
In today's digital-first world, website visitors expect to find desired information within seconds of landing on a site. By restructuring the navigation and laying out visual CTA's, visitors easily find the information needed to move forward.
It's important to connect with potential buyers when their interest is highest. Transworld wanted to alleviate the bottlenecks that confidentiality documentation often caused.
Sending, tracking, and processing signed confidentiality agreements involved approximately 35 hours of work/week for the Transworld team. This included creating a contact and logging the inquiry in two separate systems, setting-up the document for the business of interest, sending and tracking the document for signature, then downloading and updating two systems upon receiving the signed document. The customer experience was painfully slow, inefficient to deliver, and often resulted in losing the interest of the prospect.
We expedited form processing and eliminated the need for manual data entry in multiple systems by creating a unique integration:
Three weeks post deployment:
Visitors are finding what they anticipated, staying longer and visiting more pages. Trust is being built and visitors have a clearer path to their buyer's or seller's journey.
The new HubSpot/Formstack integration is working flawlessly - saving employees time and getting key information in buyers hands efficiently.
Transworld: Set for Long-Term Success: