Blog Feature

By: Sarah Lysaker on July 21st, 2015

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My Favorite Content Marketing Posts of the Summer (So Far)

Content Marketing

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Summer is a time for fresh ideas and innovation. A lot of people are recharging with weekend trips, relaxed days in the sun, and outdoor adventures. Inspiration often strikes when we get away from our busy routines and do something different.

The marketing world has been full of inspiration lately, and I thought I'd share some of the content that has resonated with me.

Here are my favorite content marketing posts of the summer (so far). 

How to Sweep Away Skepticism with a Dramatic Demonstration

In the Rough Draft podcast, Demian Farnworth (the Chief Content Writer for Copyblogger Media) offers advice and food-for-thought to content writers.

His podcast has become my new best friend. The episodes are roughly 10 minutes apiece, so they are perfect to listen to during a quick run to the grocery store.

His tips aren’t just for writers; they’re great for anyone interested in the mechanics behind producing great content.

This episode covers one of the fundamental principles of content marketing: show, don’t tell. Don’t just make a claim or statement. Prove it by putting it into action. It's great advice for writers, business owners, and anyone else looking to make a mark in the digital world.

The Three Keys to Mastering Marketing in Today's Noisy Marketplace

Do you ever feel like the digital marketplace is so saturated with content that you have no chance of being found or heard?

Your frustration is common among marketers, which is why this post by MarketingProfs offers you three down-to-earth steps to help you rise above the noise.

The post is a checklist of things you should be thinking about for your own marketing strategy. It demonstrates the changing and dynamic nature of marketing in the digital world and explains what your marketing team needs to do to achieve your goals.

How a Viral Post Got 5,680 Visitors in One Day (a Behind the Scenes Look)

I used to think there was no way to manufacture a “viral” post, but Jeanne Pi has proved me wrong.

In this guest post for Moz, she outlines the steps she took to get thousands of views, likes, and shares for a post on a blog that was less than a year old.

Half of her strategy involved creating smart, share-worthy content, and the other half was promoting the heck out of it. But she didn’t just work more and harder - she worked smarter. 

This post is a great resource if you want to try duplicating her results for your own blog. 

Today’s Biggest Content Marketing Challenge (And How to Overcome It)

If you want data and statistics about content marketing, HubSpot is place to go. They do indepth research on all aspects of inbound marketing and share insights based on their findings.

Their 2015 report shows what marketers consider their biggest challenge in content marketing: creating engaging content.

Content is everywhere, but only a small amount of it is truly engaging content. What’s the secret to generating engagement? According to HubSpot, it’s research, research, and more research.

I highly recommend you read this post if you’re struggling to boost engagement with your customers.

Have any posts given you inspiration this summer? I’d love to hear about them in the comments section. You can also read about our blogging philosophy in "How to Boost Your Blog Traffic (Right now & into the future)."

Image by Nosha via Flickr, licensed under CC BY-SA 2.0.

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