Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

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Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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Content Marketing

How to Optimize Your Blog Posts

By: Adam Stewart
February 16th, 2017

Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

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Video Marketing

Increase Your Website Traffic With Video [Video]

By: Kristin Dennewill
February 14th, 2017

If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.

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Social Media | HubSpot

5 Ways to Start Social Selling

By: Adam Stewart
February 9th, 2017

Social selling isn't magic, according to HubSpot's Social Media Marketing Manager, Chelsea Hunersen. Really, it should be a part of your regular sales strategy, she stated during her presentation for the Twin Cities HubSpot User Group gathering yesterday.

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Content Marketing

B2B Content Marketing Trends in 2017 [Infographic]

By: Adam Stewart
February 7th, 2017

When it comes to content marketing tracking and reporting, the Content Marketing Institute (CMI) has their pulse on what's happening with B2B trends. In their latest annual report, CMI identified four major differentiators between highly effective content marketers and the rest of the pack.

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HubSpot | Strategy

How to Develop SMART Marketing Goals [Template]

By: Adam Stewart
February 2nd, 2017

As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.

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SEO

3 Reasons Voice Search Will Impact your SEO Keywords

By: John Nye
January 31st, 2017

Star Trek, Inspector Gadget, Iron Man, dot-com millionaires, and now... you. Almost every smartphone user has voice search or a digital assistant at their disposal. For businesses, then, what does that mean for SEO keywords? A LOT. Much like a standard Google search, the keywords you use play a big role in your business’ discoverability on the internet. And now that we’re adding voice search to the mix, your keywords will need to adapt as well.

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Video Marketing | Strategy

Common Objections to Creating Video - Part 1 [Video]

By: Mark Rolseth
January 27th, 2017

Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike.  Look out for the second part next week, or take a glance at our eBook for more about video marketing.

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Video Marketing | Content Marketing | Inbound Marketing & Sales | Strategy

How To Delight Your Customers Using Video Content

By: Mark Rolseth
January 26th, 2017

The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either.  You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.

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