Videos are everywhere these days. People are glued to their screens, watching, taking, and sharing videos. What, exactly, makes the medium so enticing? And why do videos work so well as part of an overall marketing strategy?
Creating video for your business can seem downright overwhelming. To help you get started, here are a few best practices from our video marketing series.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
We've been working on a lot of new websites for clients lately -- writing new copy and developing inbound and content marketing strategies along the way. And I've noticed a common trend for many B2B and B2C sites. Generally speaking, they all have solid copy and excellent content. But something's a bit off.
Blogging for your business includes a plethora of moving parts. At the basic level, decisions are made on the length of posts, the frequency of publishing, and how the posts will be promoted. Depending on your industry and the goals you are trying to achieve, strategies and tactics can vary dramatically. However, it's nice to gauge the tendencies of other bloggers to keep a pulse on any trends.
If you’re looking to close more sales, incorporating video into your sales and marketing strategy is a highly effective way to reach your goals. Here are a few tips from our video marketing series.
You’ve done it. Congrats! Another year of content strategy, creation, promotion, and analysis is over. Now you can sit back and relax, right? Not exactly. If you haven’t already started planning your content marketing for 2017, you may be behind. That’s okay for now. But you don’t want to be flying by the seat of your pants for the entire year.
As we head into the heart of the holidays, and with a new year on the horizon, our team looked back at our blog content from the past year to identify some of the outstanding content. Our Top 10 list is comprised of a variety of subjects, from marketing automation best practices to tips on how to conduct a successful interview. We chose the following posts, in part, because they performed well in terms of traffic and conversion rates. However, our criteria for choosing posts also included the overall value for readers in terms of practical advice and thought leadership.
The holiday season is upon us once again, and it’s time to send out end-of-year communications. But if you’re like many businesses, you may be reconsidering the e-card as your annual way to spread holiday cheer. Videos are quickly replacing static text and image greetings, and make for more shareable content on social media. With video, you can send highly engaging greetings that share concise messages while showcasing your team and all of their unique personalities. And making one isn’t as time-consuming as it may seem. We made our holiday video in an afternoon, following three simple steps below.