Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.
Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.
Social selling isn't magic, according to HubSpot's Social Media Marketing Manager, Chelsea Hunersen. Really, it should be a part of your regular sales strategy, she stated during her presentation for the Twin Cities HubSpot User Group gathering yesterday.
When it comes to content marketing tracking and reporting, the Content Marketing Institute (CMI) has their pulse on what's happening with B2B trends. In their latest annual report, CMI identified four major differentiators between highly effective content marketers and the rest of the pack.
As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.
Star Trek, Inspector Gadget, Iron Man, dot-com millionaires, and now... you. Almost every smartphone user has voice search or a digital assistant at their disposal. For businesses, then, what does that mean for SEO keywords? A LOT. Much like a standard Google search, the keywords you use play a big role in your business’ discoverability on the internet. And now that we’re adding voice search to the mix, your keywords will need to adapt as well.
Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike. Look out for the second part next week, or take a glance at our eBook for more about video marketing.
The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either. You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.