Keeping up with the latest and greatest trends in digital marketing can be quite the task. With the constant flow of new information from thought leaders across the globe, keeping up means you’re spending hours reading, viewing, and talking about new information.
There’s no way around it: choosing a marketing automation platform is a major decision. Selecting the right marketing automation platform will affect critical parts of your sales and marketing operations for years to come, so you want to get it right. The decision requires an investment in time and money – often at the very moment in your business when you don’t have a lot of either.
Emails, branching logic, and landing pages galore – with all of the moving parts and behind-the-scenes details that go into your lead nurturing program, where do you even start?
Our first-ever DenamiCON defied expectations: from the keynote address by a former skeptic of inbound marketing to the plucky panelists, peppered with provocative attendee questions.
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses.