In The Loop

The Q4 Twin Cities HubSpot User Group (TCHUG) was filled with insight on smarketing, SMART goals, lifecycle stages, lead scoring, and a streamlined handoff process.

Finding time to fit in marketing efforts for your small to medium business can be tough. At the end of the day, you may not feel like you have time for marketing, so when you find the right time, what's the best way to use it?

When it comes to your small business, do you have an events strategy in place? Events are a great way to gather current customers, prospects, and partners to achieve multiple goals in a single setting. We've got the guide to help you plan your next event.

Companies are capitalizing on delighting customers by using incentives to drive customer reviews and referrals. So how can you do the same? We’ll discuss why companies should invest in referral programs, what makes up these plans, and the steps that are needed to create one for your business.

Recruiting for a busy season seems like a daunting task, but companies who choose to do so, reap their successes and see ROI. Currently, businesses wanting to actively recruit should look into inbound marketing and particularly inbound recruiting to find quality candidates.