In The Loop

Meet Lucy, the Equals 3 “cognitive companion for the marketing professional."

This spring, we’re excited to welcome back Jennifer Zick, one of our original panelists for our first-ever DenamiCON last spring, as emcee. Here's why.

Our tried-and-true 5-step process for writing copy that gets results.

What makes a marketing email successful? Getting your contacts to open, read, and take action within your email requires a certain amount of finesse, along with using best practices to produce the best email possible.

For Josh Cutler, openness to risk has paid off - in the form of a completely new, artificially intelligent sales phone. What else does the future of AI hold? Cutler shares his thoughts.