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Benefits of List Segmentation

Posted on February 15, 2018 by Alise Riedel | Inbound Marketing & Sales

Each of the contacts in your CRM has unique needs, wants, and preferences. Depending on the products or services they’re interested in, their place in the buyer’s journey, or their communication preferences, maximizing and optimizing your communication with your contacts is key to the success of your business.

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[Video] How will Facebook's Algorithm Update Effect Your Business

Posted on February 9, 2018 by Alise Riedel | Social Media

Recently, Facebook announced an algorithm that aims to deliver content to users that they want to see and interact with, while having them spend less time on the site overall. What does this mean for your business? Inbound Marketing Consultant, Kayla Fullington, filled the Denamico team in about the changes and how they'll shift the overall landscape of Facebook. 

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How (Artificially) Intelligent is your Business?

Posted on February 8, 2018 by Alise Riedel | Marketing Automation, Artificial Intelligence

Keeping up with the latest and greatest trends in digital marketing can be quite the task. With the constant flow of new information from thought leaders across the globe, keeping up means you’re spending hours reading, viewing, and talking about new information.

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Why Long-Form and Pillar Content are Taking Over in 2018

Posted on January 18, 2018 by Anne Daly

Writing more long-form blog posts is one of my professional resolutions for 2018.

In part, it’s an individual preference. I enjoy the chance to dive into an industry, explore its intricacies, and synthesize them for my clients’ target audience.

But it’s also a strategic choice. The data is in, and long-form content is consistently outperforming its shorter-form peers.

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Email Marketing and Automation “Do’s” for 2018

Posted on January 11, 2018 by Ashley Perron

The beginning of a new year is an opportunity to start fresh, try something new, and improve upon your current marketing efforts.

With new tools and technology, and new data protection regulations in the EU, there are several shifts in the email marketing and automation landscape that can inform your strategy for the new year. Here, we’ll dive into some focus areas for email marketing and automation in 2018.

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