In The Loop

Companies are capitalizing on delighting customers by using incentives to drive customer reviews and referrals. So how can you do the same? We’ll discuss why companies should invest in referral programs, what makes up these plans, and the steps that are needed to create one for your business.

Recruiting for a busy season seems like a daunting task, but companies who choose to do so, reap their successes and see ROI. Currently, businesses wanting to actively recruit should look into inbound marketing and particularly inbound recruiting to find quality candidates.

As the seasons change, do you understand the impact it has on your business? Season proofing your business means you can stay afloat in the tough months while gearing up for the busy season ahead.

What are you doing to increase ROI at trade shows and events? With the inbound methodology, you can boost ROI at the awareness, consideration, decision, and delight stages.

Leads happen at every stage of the buying process, but you’ll want to make sure that you’re attracting leads that are qualified. Generating a higher number of qualified leads that can close quickly will give Sales more time to nurture less-qualified leads and leads at the top of the funnel.