Keeping up with the latest and greatest trends in digital marketing can be quite the task. With the constant flow of new information from thought leaders across the globe, keeping up means you’re spending hours reading, viewing, and talking about new information.
Writing more long-form blog posts is one of my professional resolutions for 2018. In part, it’s an individual preference. I enjoy the chance to dive into an industry, explore its intricacies, and synthesize them for my clients’ target audience. But it’s also a strategic choice. The data is in, and long-form content is consistently outperforming its shorter-form peers.
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The beginning of a new year is an opportunity to start fresh, try something new, and improve upon your current marketing efforts. With new tools and technology, and new data protection regulations in the EU, there are several shifts in the email marketing and automation landscape that can inform your strategy for the new year. Here, we’ll dive into some focus areas for email marketing and automation in 2018.
According to research, less than 10% of people successfully keep their New Year’s resolutions. If growing your business is on your list of resolutions for 2018, what’s your strategy for making this goal a reality? One proven strategy for scalable growth? Inbound marketing. But what is inbound marketing? If you’re wondering what it is, or how it gets results, you’ve come to the right place. Here are 5 Frequently Asked Questions we get as an inbound marketing agency. And we've included best practices for leveraging inbound to drive growth for your business.
The start of a new year is exciting. Many people reflect on the past 365 revolutions and start forming promises to make the next cycle "the best ever." And it can be. We need to have a forward-thinking view when it comes to sales and marketing in the digital space. As you and your teams finalize budgets and planning for 2018, don't be afraid to take on new and innovative ways to reach and close customers. Looking for some marketing inspiration for the new year? Here are some of our digital marketing resolutions for 2018!