Goodbye Duplicate Contacts: 5 Best Practices for Effective Deduplication in HubSpot

1 min read
May 24, 2023

As a HubSpot user, you know how important it is to keep your contact database clean and organized. Duplicate contacts can cause confusion, waste time, and even damage your reputation if you accidentally send the same email twice. That's why effective deduplication is crucial for any successful marketing strategy.

But how do you go about deduplicating your contacts in HubSpot? Here are some best practices to follow:

1. Use HubSpot's built-in deduplication tool

HubSpot has a powerful deduplication tool that can automatically merge duplicate contacts based on specific criteria, such as email address or name. Make sure to review the settings and customize them to fit your needs.


2. Regularly clean your database

Deduplication is not a one-time task. You should regularly review your database and remove any unnecessary or outdated contacts. This will not only help with deduplication but also improve the overall quality of your database.


3. Standardize your data

Inconsistent data can lead to duplicate contacts. Make sure to standardize your data by using the same format for fields such as name, address, and phone number.


4. Train your team

Deduplication is a team effort. Make sure to train your team on best practices and encourage them to report any duplicate contacts they come across.


5. Use a third-party tool

If you have a large database or complex deduplication needs, consider using a third-party tool like Insycle or Dedupedly. There are many options available that can help automate the process and save you time.


By following these best practices, you can say goodbye to duplicate contacts in HubSpot and ensure that your marketing efforts are as effective as possible.

Remember, a clean and organized database is the foundation of any successful marketing strategy.


Interested in discussing the best path forward for deduplicating your CRM contacts? Denamico can help - schedule some time to talk with our HubSpot CRM experts today!