I was on a client call once when the CMO wanted a report that was so complex he couldn't effectively describe what he wanted, he couldn't draw a picture, and he couldn't..
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the..
Having data about your clients and the performance of your teams is important for any business. However, data by itself doesn't create insights or paint a clear picture of..
Has your boss or colleague ever asked for a ridiculously complex dataset that will involve pulling and crunching data from multiple sources?